138 Building a Multi Million Dollar Healthcare Business

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How do go about starting and scaling a multi million dollar healthcare business?

When I speak and train at healthcare organizations and tech startups, the topic of scale & growth come up regularly. Often, this is in the context of go to market & business development strategy. Many founders and owners of healthcare businesses aspire to grow a multi million dollar healthcare business. But, healthcare's complexity poses challenges to new healthcare ventures as they start and scale.

So, this week, I sit down with Mike Murphy from Sunstone Management Advisory to discuss how he went about building a business to half a billion dollars or revenue, his work doing healthcare turnarounds, and the keys to building and scaling healthcare businesses into multi million dollar companies.

What we cover in this Episode:

-Mike's career path starting as an underwriter and transitioning to managing insurance plans
-The key elements of business growth
-Starting a healthcare business in a way that scales
-Building a leadership team for your healthcare business
-Go to Market Strategy in healthcare
-Understanding who your target market is
-Achieving Better Outcomes through solid business practices

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