Today, advertising agencies leverage a multitude of psychographic and other data to effectively target their audiences. Notably, colors, people, and imagery have a profound impact on individuals, often speaking to them on a subconscious level. Partho Dasgupta, former CEO of BARC, points out, 'Take note of the stark differences in products aimed at men, women, and children. Men's product advertisements predominantly employ colors like black, blue, and brown, while products targeting women opt for softer pastel hues.' Meanwhile, children's ads feature vibrant cartoon characters and bright colors, designed to captivate the easily distracted young audience.

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