Do celebrity endorsements help tracks break through?

The Indian Music Charts Podcast

May 15 2023 • 27 mins

We highlight key movements on the Spotify Weekly Top Songs India chart published on May 12. On this week’s discussion - how far a celeb co-sign can boost a song's listenership with a deep dive on the Mass Appeal release, ‘Obsessed’ by Riar Saab and Abhijay Sharma.