What will it take for Indian hip hop to go mainstream?

The Indian Music Charts Podcast

Jul 18 2023 • 36 mins

On this week's episode, we look at key movements on the Spotify Weekly Top Songs India chart published on July 14 and talk about the making of the week's highest new entry with a special guest. Chaitanya Kataria, the co-founder and CEO of Gully Gang Entertainment, takes us behind the scenes of the composition and release of the highly anticipated DIVINE-Sidhu Moosewala collaboration "Chorni", and tells us what he believes it will take for Indian hip-hop to become as popular as Bollywood music.