Women in eCommerce

Segmentify

Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow! Find out more at https://www.segmentify.com/ecommerce-growth-show read less
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Episodes

A Journey from Retail to eCommerce - Lucy Roberts-Mitchell - Brave the Skies
Oct 12 2022
A Journey from Retail to eCommerce - Lucy Roberts-Mitchell - Brave the Skies
Welcome to the second episode of the first series of our The eCommerce Growth Show Women in eCommerce! This episode is delivered jointly by Anabela, Co-Founder of adLemonade, and Lavinia,  Co-Founder of Nama Studio. We are with Lucy Roberts-Mitchell, founder of Reverie the Boutique and Managing Director at Brave the Skies, A certified Shopify Plus Partner thrust by a crew of designers, developers and eCommerce experts who create websites on the Shopify and Shopify Plus platforms. Starting her career at a young age, Lucy’s knowledge began to grow quickly. The idea of how customers interacted online accelerated her interest in customer psychology and eCommerce. She has combined her experience in retail and her diligence in the customer journey, emphasising personalisation. In this episode, we are talking about Lucy’s career journey, the story behind her dream brand Reverie the Boutique, and Brave the Skies. Lucy tells us how these two brands fuel each other and recount her experience as a woman in the business. She shares her insight into the state of eCommerce in a post-pandemic environment and strategies that might be implemented and shares some tips for women in tech.-About SegmentifyIf you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions, then look no further. Imagine a tool that already knows your customer's preferences before they land on your site and is able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine-learning companies to watch!Follow Us: https://www.segmentify.com/LinkedIn: https://www.linkedin.com/company/segmentifyTwitter: https://twitter.com/segmentifyInstagram: https://www.instagram.com/segmentifyFacebook: https://www.facebook.com/Segmentify/
How to Utilize Digital Marketing for Business/Brand Growth - Ann Stanley - Anicca Digital
Aug 31 2022
How to Utilize Digital Marketing for Business/Brand Growth - Ann Stanley - Anicca Digital
Welcome to the first episode of the first series of our The eCommerce Growth Show Women in eCommerce! This episode is delivered jointly by Anabela, co-founder of adLemonade, and Lavinia, co-founder of Nama Studio. We are with Ann Stanley, the founder, and CEO of Anicca Digital, an award-winning digital marketing agency that helps businesses build their brands.Starting her career in a different area, biology, she gradually gained expertise in marketing. She combined her enthusiasm for science with her experience and talent in marketing and started her agency. Relying on data and analytics, Anicca provides the technical and marketing expertise the brands need in order to stand out. In this episode, we are talking about Annica’s company culture, the dynamics between the employees, and the points they differ from other agencies. Ann shares her insight about the state of eCommerce and advises brands regarding growth and marketing strategies.-About SegmentifyIf you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!Follow Us: https://www.segmentify.com/LinkedIn: https://www.linkedin.com/company/segmentifyTwitter: https://twitter.com/segmentifyInstagram: https://www.instagram.com/segmentifyFacebook: https://www.facebook.com/Segmentify/