Why monetize your blog? Why not?
Earning an income from your blog is not just about the
extra cash - it's also a practical means to reward
yourself. Plus, you could use your earnings to provide
better support for your site, whether technical or
administrative.
But not every advertising opportunity available might
work for your blog. Certain factors do affect how well
an advertising type works depending on the nature and
content your blog has.
Learn to choose the best web blog advertising that
will promote your site and maximize your earning
potential.
Types of web blog advertising you can use:
Pay-per-click or PPC PPC advertising is easily the
most basic form of advertising a blog can use. It
works simply: place a PPC ad on your blog and the
advertiser will pay you for every click generated by
the ad. Every time a visitor points his cursor on this
ad and clicks, you earn money. The cost per click will
vary, depending on the type of ad that will run, the
value of the keyword/s or who your advertiser will be.
Pay-per-action or PPA The PPA is sometimes preferred
by advertisers because it translates to having your
blog visitors perform a desired action. This action
can be different things - a visitor could subscribe to
the advertiser's newsletter, sign up for membership or
buy merchandise.
Pay-per-impression or PPI An advertiser using PPI with
your blog will pay you for every opportunity his ads
appear on your blog page. This will require some sort
of clever strategy on your part but if you know how to
use this type of blog advertising, it can work in your
favor.
Choosing web blog advertising The three types of web
blog advertising mentioned earlier can work with
different types of ads. These ads include:
Contextual ads The type of contextual ads you will be
carrying will depend on the content found on the page
where these ads will appear. The key here is to ensure
relevance. After all, if you're talking about plasma
TVs on your blog, what sense would an ad about home
loans have on the same page?
Contextual ads work best for you if your blog's
content deals with a specific topic on a regular
basis. This often means that you have traffic that is
highly targeted and will likely find your ads
interesting.
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