Reasons Why Leaving Spam Comments is NOT the Way to Promote Your Blog

Jun 7 2022 • 5 mins

There are basically three words that can describe spam accurately: desperate, manipulative, evil. While that may sound like the resume of some soap opera villain, it rings true for every one of us who have ever been burned by spam. Spam is an example of why sometimes, the means does not justify the end.

True, the aim is to build buzz for your blog but the technique used is just plain wrong. If you're planning on leaving spam comments on other websites any time soon, know that it's not the way to promote your blog. On the contrary, you might even do damage to your blog without knowing it.

Understanding spam comments

Spam comments started sprouting their evil seed when online guestbooks began appearing on websites. Unscrupulous site owners and marketers bombarded these guestbooks with links (many even used purely links) back to the spammers' websites. If any comment is included at all, it may contain highly generic ones such as 'cool post' or 'great website' or 'nice page'.

Spam appears in just about anything these days, including blogs, often in the form of a comment. How this is done is quite simple. Any blogger who wishes to promote his blog can simply write down keyword-heavy texts in the guise of a comment and then post it at random on another blog or website. Sites that allow hyperlinks to be displayed are usually the prime targets.

The problem here is that this type of commenting is not purposeful at all. It's done at random, similar to throwing darts at a huge dartboard while wearing a blindfold in the hopes of hitting something, anything.

Why spam commenting will not work for you

Leaving spam comments to promote your blog may seem tempting enough but it's best to avoid it. That is, if you want to be taken seriously and see your blog last long enough for your grandchildren to appreciate. Here are reasons why leaving spam comments to promote your blog are NOT the way to go:

You're being watched

These days, you spam someone once and you'll be branded for life. Or at least the blog or business you're trying to promote will be. The CAN-SPAM Act of 2003 makes sure spam is controlled and no one can wave it around like a weapon.

Becoming associated with spam is bad news for your blog. People hate spam… period. They will be more than happy to report you to your host provider or even your affiliate companies and avoid your blog altogether. And yes, Akismet and a host of other plug-ins designed to fight spam will be watching.

You will be penalized

By leaving spam comments on another website with the sole purpose of promoting your blog, you give that website's owner the permission to become a witness against you. Your host provider will cut off ties with you and if you're using your blog to promote an affiliate's products, even your affiliate will drop you.

Should this happen, you will have to start all over again, from square one, with a tarnished reputation. If you leave more spam comments in the future, you'll only be repeating the cycle all over again, all to your detriment.

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