Sales to CEO Podcast

Louie Herron

Are you tired of the car business sucking you dry? Do you trade all your time for a paycheck that is never enough? Do you have what it takes to go to the next level? Do you have the ambition to maximize the industry and get back your time and make more money than you've ever made? My comprehensive "Sales to CEO University" will teach you every aspect of the automotive dealership business to achieve #NextLevel success. 🔥 read less
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Episodes

Mastering the Art of Negotiation: The 5 Rules
2d ago
Mastering the Art of Negotiation: The 5 Rules
In this week’s episode of the Sales to CEO Podcast, Louie Herron dives deep into the art of negotiation, sharing the essential 5 rules that every automotive professional needs to master. Whether you’re negotiating a car sale, a dealership partnership, or any business deal, these rules are your roadmap to success. Episode Highlights: Getting Your Mind Right: Discover the importance of mental preparation and mindset in negotiation. Learn how to build confidence, stay focused, and maintain a positive attitude to set the stage for successful outcomes. Always Presenting the First Number: Louie explains why it's crucial to be the first to put a number on the table and how doing so can anchor the negotiation in your favor. Never Taking an Offer Without Closing the Gap: Understand the strategy behind never accepting the first offer and always working to close the gap to reach a more favorable agreement. Always Get an Offer in Writing: Explore the significance of securing written offers to avoid misunderstandings and ensure clarity in every negotiation. Join Louie as he breaks down these rules with real-life examples and actionable tips, helping you sharpen your negotiation skills and elevate your career from sales to CEO. Don’t miss this valuable episode packed with insights and strategies to help you win every negotiation. Tune in, take notes, and get ready to transform your approach to negotiating. Your path to becoming a negotiation powerhouse starts here! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course (Just $99.99 per month): https://louie-herron.mykajabi.com/offers/8q72XsDi Mastering the Close: https://louie-herron.mykajabi.com/offers/L5982ZSC https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Building the Framework for Success – Driving More Opportunities and Closing More Deals with the Power of Decision-Making
Jul 5 2024
Building the Framework for Success – Driving More Opportunities and Closing More Deals with the Power of Decision-Making
In this week's episode of the "Sales to CEO" podcast, we delve into the essential elements of constructing a robust framework for success. Join Louie Herron as he uncovers the secrets to driving more opportunities and closing more deals, all anchored in the transformative power of decision-making. Discover how to: Identify and seize new opportunities that propel your business forward.Develop a systematic approach to closing deals with confidence and consistency.Harness the power of decisive action to overcome obstacles and achieve your goals. Louie will share practical insights and real-world examples from his extensive experience in the automotive industry, guiding you through the strategies that have propelled him from sales to CEO. Whether you're an aspiring leader or a seasoned professional, this episode will equip you with the tools and mindset needed to elevate your performance and drive success. Tune in to learn how making informed, decisive choices can be the catalyst for unlocking your full potential and achieving extraordinary results.   Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course (Just $99.99 per month): https://louie-herron.mykajabi.com/offers/8q72XsDi https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Becoming a Manager or Learning to Be Better Manager in the Automotive Industry
Jun 14 2024
Becoming a Manager or Learning to Be Better Manager in the Automotive Industry
In this week's episode of "Sales to CEO," we dive deep into the multifaceted role of management within the automotive industry. Whether you're aspiring to become a manager or looking to enhance your managerial skills, this episode is packed with invaluable insights and practical advice. Key Topics Covered: Essential Management Characteristics: Discover the key traits that make an effective manager in the automotive space.Training, Coaching, and Teaching: Learn how to develop and mentor your team to achieve their highest potential.Counseling and Support: Understand the importance of providing guidance and support to your staff.Driving Revenue: Strategies for boosting gross revenue and total sales revenue.Setting Objectives: Tips on setting and achieving monthly and annual sales targets.Desking Deals: Master the art of structuring deals that benefit both the customer and the dealership.Collaboration with Finance Managers: Enhance your collaboration with finance managers for smoother transactions.BDC and Internet Teams: How to effectively manage and integrate Business Development Centers and internet sales teams.Inventory Management: Best practices for ordering new inventory and purchasing used cars.Service Department Coordination: Streamlining the process of getting used cars through the service department. Join us for an episode filled with actionable advice and real-world examples to help you become a stellar manager in the automotive industry. Don’t miss out on learning the skills that can take your leadership and your dealership to the next level. Tune in to "Sales to CEO" this week and transform your management approach!   Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Building a Strong Foundation: The Power of Obsession and Self-Inquiry
Jun 7 2024
Building a Strong Foundation: The Power of Obsession and Self-Inquiry
In this week's episode of the "Sales to CEO" podcast, we dive deep into the essential elements of building a strong foundation for success. Louie Herron unpacks the critical quality of being obsessed with the outcome, exploring how an unwavering focus and relentless drive can propel you to new heights in your professional journey. But it's not just about obsession. Louie emphasizes the importance of asking high-quality questions to oneself. These questions are the catalysts for growth and self-improvement, guiding you through introspection and strategic thinking to continually enhance your skills and mindset. Join us as we discuss practical strategies, share real-world examples, and provide actionable insights that you can apply immediately. Whether you're in sales, aspiring to leadership, or already at the helm of your business, this episode is packed with valuable advice to help you solidify your foundation and achieve your highest goals. Tune in to gain the tools and inspiration needed to build a robust and resilient foundation, and learn how being passionately committed to your vision and consistently challenging yourself can transform your career and life.   Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Three Reasons Why You Are Not Selling Cars
May 17 2024
Three Reasons Why You Are Not Selling Cars
Welcome to the Sales To CEO podcast. This is your host, Louie Herron. It is my personal mission to coach, motivate, and inspire you to go from sales all the way to dealer principal or any position you desire. Stop making the excuses and let's start making the adjustments to the future you want and deserve. Today, we are talking about three reasons why you're not selling cars. There's a litany of reasons why maybe you're not producing, why you're not selling, but I want to get to three that I think are critical that if you can just take a moment, take a step back let's go through these. You'll understand at a deeper level why you're not actually selling cars because your focus is not on selling the cars, your focus is on something else. These three things are huge, not only in the car business, but they're huge in your life. They're huge in any endeavor that you're dealing with. If you're striving to get to the next level and you have a certain focus and you need to produce and perform to get there, these things, these three things specifically will knock you off your socks. And these things will hurt you if they're not under control. So let’s dive into these three things: Money, Addictions, Relationships With a proven track record of success in advancement, my programs and mentorship can help you fast track the movement of your career in the automotive industry. Step-by-step, I'll get you where you want to go. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation!   Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
How Do You Start Your Week and Why Change
May 10 2024
How Do You Start Your Week and Why Change
Welcome to the Sales to CEO Podcast. This is your host, Louie Herron. It is my personal mission to coach, motivate, and inspire you to go from salesperson to dealer principal, or any position you desire. Stop making the excuses and let's start making the adjustments to the future you want and deserve. Today, we're talking about how you start your week and why you need to look at changing it. Why in the world would you need to change your week? I want you to think about something for a minute. How you start your week is critical. Even more specifically, how you start your day, and well, all of it ties together.  I think when you talk about change when you talk about behavioral change, you're talking about getting better, talking about improving. The reason why we want to change anything is to get on the other side of greatness, right? We want to be on the most successful side of ourselves as we possibly can be, so if we're talking about, how do you start your week, we're talking about, do you start your week in the most positive, optimistic way? Do you even look at your week in advance? How do you start your day? Those seven days compound to make your week, so we want to get into that. I know you're asking, "Okay, how does this come back to selling cars?" It is all about life change, it is about professional change, which is all about relational change, spiritual change, you name it, all that change will go back into what you do in the car business, and how you perform on a daily basis. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Cracking the Code: Closing Deals and Cultivating Referrals with Subprime Customers
May 3 2024
Cracking the Code: Closing Deals and Cultivating Referrals with Subprime Customers
Unlock the secrets to supercharging your sales game on this week's episode of the Sales to CEO Podcast with your host, Louie Herron. Join Louie as he delves into the art of closing deals and maximizing referrals in the realm of subprime credit customers. In this insightful discussion, Louie unveils the keys to effectively engaging with subprime credit customers, ensuring that no opportunity is left unexplored. Discover the power of understanding every facet of the deal-making process, from identifying needs to presenting solutions that resonate. But it doesn't stop there. Louie sheds light on the importance of treating subprime credit customers with the same level of respect and dignity as their high-credit counterparts. Learn how cultivating trust and empathy can pave the way for lasting relationships and repeat business. The real magic happens when Louie reveals the untapped goldmine of referrals within the subprime customer base. Explore strategies for leveraging these valuable connections to exponentially grow your network and drive sales. Uncover the potential to sell an extra 15 cars a month by harnessing the referral power of subprime customers with friends and family in similar situations. Whether you're a seasoned sales professional or a budding entrepreneur, this episode is a must-listen for anyone looking to elevate their sales game and unlock the full potential of every customer interaction. Tune in to the Sales to CEO Podcast and embark on a journey to sales mastery that will revolutionize your approach and drive unprecedented success. Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
How To Make $200k A Year Selling Cars
Apr 26 2024
How To Make $200k A Year Selling Cars
Welcome to the Sales To CEO podcast. This is your host, Louie Herron. It is my personal mission to coach, motivate, and inspire you to go from salesperson to dealer principal or any position you desire. Stop making excuses, and let's start making adjustments to the future you want and deserve. Today, we're talking about five steps on how to make $200,000 selling cars. I hope you're excited to learn more about sales and cars, and specifically trying to find a way to make 200 grand. Think about that for a moment. Would that not be life-changing? Now, listen, I say 200 grand. It could be 300, it could be a buck 50. It could be $400,000. There are a lot of car people in the country making $200,000 plus per year. They're specific on how they get it done. And we're going to be specific today. Now, let's talk about the math real quick of 200 grand, $200,000, break that down. It's going to be roughly $16,000 a month. So, if you're averaging somewhere around $550 per commission, $500 a commission, you have to sell about 30 cars. It's a car a day. What I always say and I mean it from the core, there's got to be a deal a day out there somewhere. You can't tell me that there is not one car deal a day we could put together. Now, we all know it's not going to come from just the walk-ups, right? We can't rely on the ups. We're going to get into what we need to do to make this happen. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Thankfulness
Apr 19 2024
Thankfulness
Welcome to the sales to CEO podcast. This is your host, Louie Herron. It is my personal mission to coach, motivate, and inspire you to go from salesperson to dealer principal, or any position you desire. Let's stop making excuses and start making the adjustments to the future you want and deserve. Today, we're talking about why thankfulness matters. We want to bring you a message today that I think will resonate with you. Not only does it help you in the car business, not only will help you in business, but more specifically, and even probably, more importantly, help you with yourself. We're talking about why it's important to just be thankful in all things. Many times when we look at our lives and we look at striving and pushing, and grinding and doing all the things in the business aspect, I think we have a tendency to lose a sense of gratitude because we're so caught up in what we're currently doing. I think, of the verse First Thessalonians 5:18. Again, please keep in mind, don't get caught up in the religious aspect of the verse. Just think about the concept. I know a lot of folks have different religious beliefs, not impressing mine upon you. But I will tell you that in this verse, it says, "In everything, for this is God's will for you in Christ Jesus." In everything give thanks, in all things. How difficult is that when we think about that whole scenario of giving thanks when things aren't going well. But this is an actual command to those that believe in God. It's a declaration. In everything, not in some things, not in part of things, in everything give thanks. I think that is our quest and our challenge as we try to discover the gratitude and thankfulness that we need, to be able to really understand how to be thankful when things aren't really going like we want them to go. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
The Law of Separation
Apr 17 2024
The Law of Separation
Welcome to "From Sales to CEO," the podcast where we delve into the journey of individuals who've climbed the corporate ladder from the trenches of sales to the pinnacle of leadership. I'm your host, and today, we're diving into a fundamental principle that propelled one individual from a sales manager to the coveted position of dealer principal owner of a Toyota dealership. That principle? The Law of Separation. The Law of Separation isn't just another business theory; it's a powerful principle that can transform careers and companies. I started as a sales professional, and attribute much of my success to understanding and implementing this law. So, what is the Law of Separation, and how did it lead me to bigger opportunities to rise to the top of the automotive industry? It's all about distinguishing yourself from the pack, rising above the competition, and becoming indispensable in your field. Throughout this episode, we'll explore how our guest applied the Law of Separation to his journey, how it shaped my leadership style, and how it continues to drive success in my role as a CEO. From sales strategies to managerial decisions, we'll uncover the practical applications of this powerful principle. So, whether you're a sales professional aiming for the corner office or a CEO looking to sharpen your leadership edge, this episode is for you. Get ready to learn, be inspired, and discover how mastering the Law of Separation can propel you to new heights in your career. Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Prime-Time Player Guest Taurus Ross
Apr 13 2024
Prime-Time Player Guest Taurus Ross
This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach and inspire and motivate you to go from sales to dealer principal, or any level you desire. Stop making excuses and start making adjustments towards the future you want. Today, we're switching things up a bit and I am so pumped to have one of my Prime-Time Players on the show today, Taurus Ross. We're talking about the Sales to CEO program, and we're talking about growth, and talking about people going to the next level. This guy has gone from floor closer, all the way to general manager. He's done a phenomenal job. He has a great career, and I want him to share some of the things that he's done, and we're just going to talk about success. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Success Steps In Selling Regardless of Product or Service
Apr 5 2024
Success Steps In Selling Regardless of Product or Service
Welcome to the Sales To CEO podcast. This is your host, Louie Herron. This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach, inspire, and motivate you to go from sales to dealer principal, or any level you desire. Stop making excuses and start making adjustments toward the future you want. Today, we are talking about success steps in selling regardless of the product or service you offer. I'm going to hit you with four different things today that's probably not going to be at the forefront of your mind, but they're very, very important if you want to be successful in selling anything, regardless if it's a product or service. You guys hear me say this all the time, to sell more cars, to go to the next level, I don't care if you're in management, general management, if you own a dealership, we need two things. We need opportunities to sell somebody something, and we need the right words to say. We have got to always sharpen our skillsets and our mindsets, and we've always got to be taking the time to get to that next level. And it only comes with a lot of practice, a lot of hard work, but you got to practice the right things. You’ve got to work on the right things. Remember everything that I share with you is coming from my own 25 years of experience. I've owned dealerships for over 13 years, I've owned three different stores. I've general-managed almost 20 years of the 25 years I've been in the business. And I excelled at an extremely high level, very quickly. And it's because of this formula, it's not me. There's nothing special about me, just like there's not a lot of things special about a lot of individuals, but you got to follow a formula. You got to follow a blueprint that works. And I found these things that I share with you to be very, very helpful to me in my selling career. And I'm still selling. Even when I'm in stores, I'm helping close car deals, do what I've got to do daily to help individuals go to the next level. And that's what we're talking about today. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Value Equals Money
Mar 29 2024
Value Equals Money
Welcome to the Sales To CEO podcast. This is your host, Louie Herron. This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach and inspire and motivate you to go from sales to dealer principal, or any level you desire. Stop making excuses and start making adjustments toward the future you want. Today, we are talking about value equals money. We've got a nice topic. We're talking about money. We're talking the cash flow, baby. Listen, think about something for a second. How do we earn the money in the car business? How do we earn the money in business? It's by value. So, I want to talk to you today about the value and where you can get value from, and what am, I referring to, as it relates to value. We're talking about value in a couple of different areas. There have been statements made all the time and people hear it all the time that money doesn't make you happy. Well, being broke doesn't make you happy either, right? So, I mean, and I tried them both. I can tell you that the money's not the issue, that happiness is a mindset, right? But it doesn't mitigate that money is imperative in business, right? You can't grow your business with just enough money. So, we must determine and figure out how in the world are we going to make this money? You have a fiduciary responsibility to your employer if you're working for them to make them some money. In the process, you've got to make some money. If you're self-employed in some way, shape, or form, or you're in the car industry or any industry, you owe it to yourself to make sure. Remember, you have ALWAYS got to be thinking about the #NextLevel  If you like what you just heard, do me a favor, subscribe to my podcast or YouTube channel, hit the like button, share with a friend or co-worker. Most importantly put comments down below let's have a conversation! Links: Sales to CEO: Next Level - Training Course - Try it for free using this link: https://louie-herron.mykajabi.com/offers/j27adhXn/checkout Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Stop Lying To Yourself About The Car Business Part 2
Mar 22 2024
Stop Lying To Yourself About The Car Business Part 2
Today we're on part two of stop lying to yourself about the car business. We've started the first Stop Lying to Yourself About the Car Business, and I hope it resonated with you a little bit because part two, we're going to get a little more intense because I really think when you look at ourselves in the car business, we look for reasons why things aren't working. When we're not flowing, we're looking for the reasons why we're not doing or succeeding at the level we want. Look, here's the deal. I have never, ever, ever met a salesperson that moans and complains when they've sold 25 cars and made 11,800 dollars. Doesn't happen. They don't find excuses. When you find yourself in a spot where you have a bad month, this is where you got to take a real close look at yourself and how you're thinking. What truly makes one great is knowing how to suffer the insufferable, and maybe even those that know how to endure the unendurable. That's the car business, right? There are times of suffering. There are times of things where it's hard to endure the relentlessness of constantly being told no, delivering pencils with bad news to consumers that always tell us it's too high in the object, taking inbound phone calls, and hearing the rejection, setting appointments and people no show. This is what we do for a living. We've got to get better. We've got to learn to grow through the process. Everyone knows that people can thrive in good times, but it's the trying times that separates the one who really has the substance from the one who just has the image in their mind about what they want. So, we're going to talk about stopping the lying because I think there are a couple more lies that we tell ourselves, and the conversations we have with ourselves are super, supercritical. My core belief is to really try to change the automotive industry and help those who want to climb to the #NextLevel.  Links: Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs Sales to CEO: Next Level - Mastering the Close Training Module: https://louie-herron.mykajabi.com/offers/L5982ZSC https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Closing the Deal: Understanding the Prerequisites and Overcoming Struggles
Mar 20 2024
Closing the Deal: Understanding the Prerequisites and Overcoming Struggles
Welcome to a riveting installment of "Sales to CEO Podcast," where we embark on a comprehensive exploration of the art and science of closing the deal. In this episode we delve deep into the essential prerequisites for sealing the deal and unravel the mysteries behind why many of us struggle in this critical aspect of business and life. Join me, Louie Herron, as we unravel the intricacies of the closing process, dissecting the key elements that lay the groundwork for success. From mastering the art of persuasion and building genuine rapport to understanding the needs and motivations of our counterparts, we'll uncover the fundamental skills and strategies that pave the way for successful deal closures. Throughout the episode, we'll also confront the common challenges and obstacles that often hinder our ability to close deals effectively. Whether it's fear of rejection, lack of confidence, or a failure to understand the needs of our clients, we'll explore why these barriers exist and how we can overcome them to achieve breakthrough results. Drawing from my extensive experience in the automotive industry and beyond, I'll share practical insights, real-world examples, and actionable tips to empower you to become a master closer in any endeavor. Whether you're a seasoned sales professional, an aspiring entrepreneur, or simply someone looking to improve your negotiation skills, this episode has something for everyone. My core belief is to really try to change the automotive industry and help those who want to climb to the #NextLevel. If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below. Links: Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs Sales to CEO: Next Level - Mastering the Close Training Module: https://louie-herron.mykajabi.com/offers/L5982ZSC https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Stop Lying To Yourself About the Car Business Part 1
Mar 15 2024
Stop Lying To Yourself About the Car Business Part 1
Today we are talking about stop lying to yourself about the car business. I know I may have captivated you with that title, right? Stop lying to yourself about the car business. Guys, we've got a phenomenal episode today. It is one of the best businesses I could think of where you can turn and make money on day one with minimal education. I mean look, I wasn't the brightest, I didn't get phenomenal grades in school. I never finished college. Yet, I went on to be a dealer principal of not one, not two, but three dealerships. So, look, I know there is a phenomenal opportunity for you. But you have got to stop lying to yourself.  I'm going to cover some things that you may take a step back and say, "Hmm, okay, maybe I am." I want you to really be honest with yourself, because I think, when you're in the industry for a period of time, you start to have the tendency to lie to yourself and you start to get discouraged. And we're going to cover those lies just a moment. Now, when one is destined for great accomplishments in life, the preparation for such a journey will always be quite extensive. And it reminds me when I think about how extensive the car business is. There was a quote I read the other day. It says, "Defeat is the mother of success." And you think, "Man, that's kind of oxymoronic. How in the world can defeat and success be in the same quote? But if you really think about it, defeat is the mother of success. Where does learning take place? Yes, you learn when you succeed, obviously. But most of the learning is when we failed. When we have fallen back when we've taken personal responsibility when we've accepted the things that we know we can get better on. We've stopped lying to ourselves about our success, or our perceived success. How many times do you ask the guy on the carpet is, "How much money do you make?" "Oh, I make ten grand a month." Well, what he's telling you is he's made ten grand once or twice, but he doesn't average ten grand a month. It sounds subtle, it sounds small, but we've all done it. Every one of us has done it in the car business. I've done it. I remember in sales meetings I would tell people about certain dealerships that I've run in the past and say we were selling 400 cars a month. When really, in retrospect, we really were selling 365 cars a month. Well, 365 is not 400. But we just tell ourselves these stories, and these narratives go on in our minds, and we start to believe them. So, I think it's important to back up, and let's isolate. This is going to be a two-part series. I had so much I wanted to cover. Part one's not good enough. We'll have a second part that will follow this episode. So, I want you to catch both parts. But I'm going to tell you really quickly, here are the five lies we tell ourselves. Then I'm going to back up and I'm going to go through each one of these in a two-part series. Let’s dive in… My core belief is to really try to change the automotive industry and help those who want to climb to the #NextLevel. If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below. Links: Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron
Unlocking the Power of the Closing Module: Elevate Your Sales Game Today!
Mar 13 2024
Unlocking the Power of the Closing Module: Elevate Your Sales Game Today!
Welcome to a special episode of "Louie Herron's Sales to CEO Podcast," where we're diving deep into the transformative potential of our closing module. If you're ready to supercharge your sales game and close more car deals TODAY, then you're in the right place! I'm Louie Herron, and I'm thrilled to be your guide on this journey to sales mastery and beyond. In today's episode, we're pulling back the curtain on the secrets to closing with confidence, finesse, and unshakeable determination. Through our Sales to CEO program, we've meticulously crafted a closing module designed to empower you with the skills, strategies, and mindset shifts needed to take your sales game to unprecedented heights. Whether you're a seasoned sales professional or just starting in the automotive industry, this module will equip you with the tools you need to thrive in today's competitive market. Join me as we explore the psychology of closing, uncovering the subtle cues, language patterns, and rapport-building techniques that lay the foundation for successful deal closures. From overcoming objections to sealing the deal with conviction, we'll cover it all, providing actionable insights and real-world examples to help you close more car deals TODAY. But it's not just about closing deals; it's about empowering you to reach your full potential as a sales professional and future CEO. By mastering the art of closing, you'll not only drive revenue and exceed targets but also build lasting relationships, earn trust, and cement your reputation as a top performer in the industry. So, get ready to elevate your sales game and transform your career with the power of the closing module in our Sales to CEO program. Don't miss out on this opportunity to unlock your full potential and take your sales journey to the next level. Let's close more car deals TODAY and make your dreams a reality! LINKS: Mastering the Close: Sales to CEO Training Module: https://louie-herron.mykajabi.com/offers/L5982ZSC Sales to CEO: Next Level - Full Training Course: https://louie-herron.mykajabi.com/offers/W5nAfLFs Sales to CEO: Next Level - Try it for Free: https://louie-herron.mykajabi.com/offers/j27adhXn https://www.facebook.com/profile.php?id=61555472270250 https://www.linkedin.com/in/louieherron/ https://www.instagram.com/herronautomotivegroup/ https://www.youtube.com/channel/UCtWos0XGfzbfarV8mmR6hkA https://www.tiktok.com/@louie.herron