I love getting behind the ideas, planning and inspirations to a collection shoot. Thats why I'm excited to be bringing back on to the podcast British Hairdresser of the Year 2019 & 2022, Robert Eaton to share all of this and more. Today Robert is going to take us behind the latest Wella Professionals 'Signature Naturals' Collection Shoot. He'll be revealing why this is a collection of colours that meets the trends shift of people that are now wanting a more natural appearance. As the UK and Irelands Technical Director for Wella Professionals, Robert worked with the Wella team in creating the 'Signature Naturals' collection. With the penetration of colour services in decline comes new opportunities. Retention of clients through technique and colour placements with services that will demonstrate hairdressers skillset for grey coverage AND natural results. Welcome to the 'Signature Naturals' collection. In our conversation we get to hear tons of exclusive stuff from Robert. Stuff like the inspirations behind each of the looks and the Koleston Perfect and Shinefinity colour shades used. Plus how it works with natural shades as an overall application that also includes placement of bespoke and interesting shades to create a signature result for the client. A collection of shades, looks & techniques, 'Signature Naturals' empowers the Hair Artists to transform every women’s hair from their ordinary colour to the signature natural they can own.     A podcast produced by How To Cut It Podcasts   Thanks for Listening Todays podcast is brought to you by   To share your thoughts: Leave a note in the comment section below. Ask a question by emailing me HERE Share this show on Twitter, Facebook, or Instagram. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes. Follow on Spotify. Subscribe by Email. Thank you to Robert Eaton for joining me on todays podcast. Until next Monday, Peace, Love and Smiles all the way… Goodbye.