Statistics show that 42.9% of women are colouring their hair vs 52% in March 2018. And did you know that one of the main reasons why people stop colouring their hair is that they want a more natural appearance and feel that colouring involves too much maintenance. But Fear not, where there is a threat to our colour business comes new opportunities. This episode in collaboration with Wella Professionals UK and Ireland, I'm joined by their Colour Craft Expert, Jordanna Cobella. It's essential listening to understanding the colour trends emerging, and how using the Wella "SIGNATURE NATURALS' COLLECTION OF shades will empower you to meet these trends and how it will help you to grow your colour business in these changing times. Jordanna and I kickoff the conversation learning about the colours that supports 'SIGNATURE NATURALS' and what she loves most about them. We also go on to talk about the services and techniques she and her team uses in her London based salon business, Cobella. Theres some pretty cool tips and tricks Jordanna shares with us here on the shades and formulas using Kolestone Perfect and the new Shinefinity shades. Jordanna even shares some top tips for effective communication with clients around trends, colours, managing expectations and how to incorporate this into your client consultations. Working with Koleston Perfect and Shinefinity the 'SIGNATURE NATURALS' collection allows you the hairdresser to provide the client with a natural result, but also adds an element of interest to drive frequency and grow your colour business. Listen in to this episode to find out more!     A podcast produced by How To Cut It Podcasts   Thanks for Listening Todays podcast is brought to you by   To share your thoughts: Leave a note in the comment section below. Ask a question by emailing me HERE Share this show on Twitter, Facebook, or Instagram. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes. Follow on Spotify. Subscribe by Email. Thank you to Jordanna Cobella for joining me on todays podcast. Until next Monday, Peace, Love and Smiles all the way… Goodbye.