Business Made Simple Podcast

BusinessMadeSimple.com

Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane. read less

#116: How to Boost Your Sales (Without Being a Pushy Salesperson)
3d ago
#116: How to Boost Your Sales (Without Being a Pushy Salesperson)
Great news for all small business owners out there! "How to Grow Your Small Business" is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Research shows that 97% of people distrust salespeople. Why? Because most salespeople try to talk people into buying their product regardless of whether or not the customer needs it. But good and honest salespeople know this: sales isn’t about convincing people to buy your product. It’s about inviting your customer into a story where their problem gets solved.   Join us for part four of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." In this episode, Don walks through a 5-part SalesScript you can use to close more sales by positioning your product as the solution to your customer’s problem. Make sure to follow along and complete your FREE SalesScript at SmallBusinessFlightPlan.com so by the end of this episode you’ll have the 5 key talking points you need to close more deals without coming across as a pushy salesperson.   --   GET A STEP-BY-STEP PLAN FOR GROWING YOUR SMALL BUSINESS: SmallBusinessFlightPlan.com   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#115: How to Turbocharge Your Marketing Engine and Generate More Cash Flow
13-03-2023
#115: How to Turbocharge Your Marketing Engine and Generate More Cash Flow
Great news for all small business owners out there! "How to Grow Your Small Business" is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Attention small business owners: are you struggling to convert potential customers into actual buyers? It's time to revamp your marketing strategy and focus on creating an effective sales funnel. While pretty logos and brand colors may catch the eye, it's the sales funnel that ultimately drives revenue and business growth.   Join us for part three of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." In this episode, Don takes you on a deep dive into the world of sales funnels, sharing step-by-step guidance on how to create a high-converting sales funnel that will help you sell more products.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com/Podcast   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)
06-03-2023
#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)
Are you ready to take your small business to the next level? Don't miss our upcoming Business Growth Bootcamp, featuring world-renowned marketers and business leaders: Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield! This 3-hour livestream event on April 4, 2023, will be jam-packed with actionable insights to help you grow your business and increase revenue. Best of all, the event is completely FREE! All you have to do is pre-order a copy of our new book, "How to Grow Your Small Business," and use your receipt number to register at BusinessMadeSimple.com/Bootcamp. We've never offered this much value before, so don't miss out on this exclusive opportunity. Join us for a day of learning, networking, and business growth. Pre-order your copy today and reserve your spot at the Business Growth Bootcamp!   --   Are you tired of a bland and forgettable mission statement that does little to drive revenue? In part two of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business," Don offers actionable tips for crafting a mission statement that inspires action and generates revenue. He also debunks common misconceptions about the role of money in business success and offers practical advice for aligning your organization around economic priorities. Whether you're a small business owner or a seasoned entrepreneur, this episode is a must-listen. Tune in to discover the secrets behind a powerful mission statement that can transform your business success and act as a step forward to doubling your revenue. And make sure you don't miss out on any upcoming episodes of our exclusive 7-part series all about how to grow your small business! Get all the insider tips and insights you need by following the Business Made Simple Podcast.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com/Podcast   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#113: Take These Six Steps to Double Your Revenue
27-02-2023
#113: Take These Six Steps to Double Your Revenue
To celebrate the arrival of our new book, How to Grow Your Small Business, we’re hosting our first ever Business Growth Bootcamp on April 4, 2023. In this livestream event, you’ll get 3 action-packed hours of advice from some of the world’s top marketers and business leaders: Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield!    We’ve never packed this much value into a free event before, and you do NOT want to miss it. To attend, all you have to do is pre-order How to Grow Your Small Business then use your receipt number to register at BusinessMadeSimple.com/Bootcamp for FREE access to our upcoming Business Growth Bootcamp. Can't wait to see you there!   --   11 years ago, Donald Miller woke up and realized that he had lost all of his money. Everything he had built came crashing down after he put everything he had in an investment that failed miserably. In what was the most painful event of his life, he lost his house, his dream, and his plans for the future. Fast forward to today, and Donald Miller now owns a $15M company. How in the world did that happen?   In today’s episode, you’ll get an inside look at Donald Miller’s story and how he came back as a successful business owner after hitting rock bottom. Donald Miller shares how he learned to build a profitable small business from the ground up and wants to help other business owners do that, too. Over the next 6 weeks in this limited series, you’re going to get a crash course in the 6 steps it takes to grow a small business. But first, you need to hear Don’s story. If he can build a million-dollar company, anyone can. Listen in now!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#112: The Most Important First Hire for Entrepreneurs
20-02-2023
#112: The Most Important First Hire for Entrepreneurs
What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot.    --   Do you find yourself bogged down in painstaking details? When you’re in charge of so many menial tasks – whether it’s family-related or work-related – it’s hard to focus on important matters. There’s just not enough time in the day to complete all your work tasks, book your travel arrangements, schedule important meetings, make sure you exercise and spend time with family and friends… AND reach the big, audacious goals you have for your life.   In today’s episode, Donald Miller shares his personal story of hiring a Virtual Assistant and how it completely changed his life on a personal and professional level. Contrary to his initial concerns, hiring a Virtual Assistant was easy and quickly freed up his time. Listen in to learn key tips for hiring your own Virtual Assistant so you can spend your time doing the things that matter most.   Business Made Simple has partnered up with Belay Solutions to provide an assistant for you. Meet your Virtual Assistant now at YourNewAssistant.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#111: Amy Porterfield—Real Talk on Becoming a Successful Entrepreneur
13-02-2023
#111: Amy Porterfield—Real Talk on Becoming a Successful Entrepreneur
What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot.    --   Are you a discouraged entrepreneur? You’re not alone. Starting a business comes with a lot of painful setbacks and crippling self-doubt. This can get even worse when you look around and see successful people who don’t seem to be struggling like you are. If that sounds like you, grab a cup of coffee and get ready for some real talk and practical advice from one of the most successful entrepreneurs of our time.   In today’s episode, our guest host, Dr. J.J. Peterson, talks with Amy Porterfield about the realities of entrepreneurship and the motivation that got her where she is today. Amy Porterfield is the host of the Online Marketing Made Easy Podcast, a digital marketing expert, and the author of the upcoming book, Two Weeks Notice. Listen in to learn what Amy’s journey of entrepreneurship really looked like and the advice she’d give new entrepreneurs setting out on their own journey.   Order Two Weeks Notice and receive your free bonuses at TwoWeeksNoticeBook.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#110: How to Quit Your Job & Start a Coaching Business
06-02-2023
#110: How to Quit Your Job & Start a Coaching Business
What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot.    --   Have you ever considered leaving your 9-5 to start your own coaching business? Quitting a job with steady income can seem intimidating, but when you know what it takes to successfully launch a coaching business, you realize it’s completely doable. If you’re great at business, desire to help people succeed, and love the idea of working for yourself, becoming a business coach might be the right move for you.   In today’s episode, Donald Miller shares 5 key steps you need to take in order to start a coaching business and start making money quickly. You can even do four of the five steps on Don’s list while continuing to work your current job – which allows you to set yourself (and your future income) up for success. Listen in now to learn what it takes to confidently quit your job and launch the coaching business you’ve been dreaming about.   If you want access to all 7 steps you'll need to grow a thriving coaching business, go to BusinessMadeSimple.com/CoachChecklist.     --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#105: How to Scale Your Business Without Burning Out Your Team
02-01-2023
#105: How to Scale Your Business Without Burning Out Your Team
Is your highest business expense people’s salaries? If so, managing people and productivity is vital to your company’s ability to scale. If you want to make your business operationally effective, there are only two options: you either have to decrease the cost of your labor or make your labor more productive. But how can you increase productivity without burning people out?   In today’s one-on-one coaching conversation, Donald Miller gives you the solution to increase productivity while also increasing company morale and employee job satisfaction. You’ll learn how to install 5 strategic meetings that ensure productive labor and protect your team from burnout. When you implement these 5 meetings, your team will be more productive and you’ll have more time to focus on the big picture things that will actually grow your business. Listen in now to learn how to scale your business while energizing your team!   Go to BusinessMadeSimple.com/FiveMeetings to get everything you need implement a repeatable system to replace organized chaos with 5 meetings. Get the system and tools you need to focus and align around the things that will truly move your business forward at BusinessMadeSimple.com/FiveMeetings.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)
28-12-2022
BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)
Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey.   Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts:   Marketing Mixtape Part 2 Spotify Playlist https://open.spotify.com/playlist/3if3bHS5HDK25ouENO8HtG?si=9c5389b40b654673   Direct Links to Full Episodes on Apple Podcasts:   #51: How to Make Your Marketing More Inclusive https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000565620267   #70: How Do I Make My Copy Clear, But Not Boring? https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000583138137   #72 - How to Fundraise Using the StoryBrand Framework https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000584765883   #58 - How to Start a Successful Marketing Side Hustle https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000571319093   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#104: Top Business Growth Hacks of 2022
26-12-2022
#104: Top Business Growth Hacks of 2022
Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth.   In today’s episode, we’re sharing the top business growth hacks from our 2022 episodes. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023!   Re-listen to the full episodes from today's show on Spotify or Apple Podcasts:   Top Business Growth Hacks of 2022 Spotify Playlist https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54760   Direct Links on Apple Podcasts   #86: Scale Your Startup with 90 Minute Workdays https://podcasts.apple.com/us/podcast/scale-your-startup-with-90-minute-workdays/id1092751338?i=1000576911190   #56: Curing the Overworked, Overwhelmed Business Owner https://podcasts.apple.com/us/podcast/curing-the-overworked-overwhelmed-business-owner/id1092751338?i=1000548802730   #95: Will Guidara—Why a Culture of Hospitality Matters for Every Business https://podcasts.apple.com/us/podcast/will-guidara-why-a-culture-of-hospitality-matters/id1092751338?i=1000583667492   #70: Amy Porterfield—How to Start a Successful Business From Scratch https://podcasts.apple.com/us/podcast/amy-porterfield-how-to-start-a-successful-business/id1092751338?i=1000559312149   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 1)
21-12-2022
BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 1)
If you’re feeling overwhelmed closing out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023.   Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this bonus episode of the Marketing Made Simple Podcast, J.J. and April present you with a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023!   Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 1 Spotify Playlist https://open.spotify.com/playlist/5f2mrAgMLErv7VjcTusHVj?si=49f42532ed834ee6   Direct Links to Full Episodes on Apple Podcasts: #37: What You Need to Make Your Website Work https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #60: What You Actually Need to Know About SEO https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #49: The Best Way to Use Testimonials to Grow Your Business https://podcasts.apple.com/us/podcast/the-best-way-to-use-testimonials-to-grow-your-business/id1569923210?i=1000563757386   #31: How to Build Your Social Media Content Calendar https://podcasts.apple.com/us/podcast/how-to-build-your-social-media-content-calendar/id1569923210?i=1000548327400   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#100: Do You Have a Service People Need, Yet Your Business Isn’t Growing?
28-11-2022
#100: Do You Have a Service People Need, Yet Your Business Isn’t Growing?
Are you frustrated with slow growth even though you have a service you know will help your customers? It’s frustrating when your business doesn’t take off, but it’s even more frustrating when you don’t know what you’re doing wrong! If you don’t figure out what’s holding your business back, your business won’t survive long enough to become profitable.   In today’s episode, Donald Miller talks to Aimee Bennett and Lauren Paradis, founders of Empower Postpartum Physical Therapy. Aimee and Lauren are struggling to grow their business even though they have a service that millions of women need. Listen in as Don helps them reposition their business with a new name idea, a more specific offer for their customers, and fixed pricing for their products. If you’re in a service-based industry, this episode will help you position your services as tangible products, making your customers more likely to buy so you can help more people and your business can grow!   Find out more about Empower Postpartum PT at EmpowerPostpartumPT.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple