If you think all a communications team for a city does is send out notices when a pipe bursts (as I admittedly did), then you couldn't be more wrong. As we learn today from Shannah Hayley, Communications Director of Plano, TX, successful communication is one of the key strategic levers a local government has to drive engagement, trust and ultimately outcomes that better reflect it's residents.

Today we discuss some of the private sector instincts had to curb when joining local government, how she goes about recruiting world class talent for her team, and how her team has built the largest YouTube channel of any local government in the US.