If you walk up to someone and say “you’re being unreasonable!” most people would be offended. Will Guidara, however, would take it as a compliment.
A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality....they made it unreasonable.
I had a chance to sit down and talk to him about how he learned the power of being unreasonable.
This is… A Bit of Optimism.
For more on Will and his work, check out his new book Unreasonable Hospitality below or wherever you prefer to buy your books: