Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of being indexed by Google so that when someone searches for information on a particular topic, your blog post will come up first if it’s relevant to their search. Also, blog posts are much easier to read than long essays or documents with no subheadings. Finally, users are more likely to share blog posts on social media than long essays. Readers love them too! If you’re not already writing blog posts on your site, here are 3 reasons why you should start now: