Clickstarter: Australian Digital Marketing Podcast

Dante St James

The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency. read less
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S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.
01-08-2023
S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.
Today, we will explore the hashtag landscape across three popular social media platforms: Instagram, Twitter, and LinkedIn. We'll delve into the appropriate usage, specific strategies for each platform, and the importance of trending and industry-specific hashtags. Each point will be accompanied by real-world examples, showing you the magic a simple hashtag can weave.

Episodes

S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.
01-08-2023
S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.
Today, we will explore the hashtag landscape across three popular social media platforms: Instagram, Twitter, and LinkedIn. We'll delve into the appropriate usage, specific strategies for each platform, and the importance of trending and industry-specific hashtags. Each point will be accompanied by real-world examples, showing you the magic a simple hashtag can weave.
S1 Ep394: Personal Branding for the Cultural & Linguistically Diverse
01-08-2023
S1 Ep394: Personal Branding for the Cultural & Linguistically Diverse
In today's episode, we're going to explore the art of leveraging cultural and linguistic diversity to create a distinct personal brand. We'll discuss three primary strategies: leveraging your unique experience, fostering inclusivity, and bridging the gap through language. I'll share some real-life examples to show you how diversity can be your brand's most significant asset.
S1 Ep392: Driving traffic to your website from Facebook
30-07-2023
S1 Ep392: Driving traffic to your website from Facebook
Remember that golden era of web traffic when simply posting a link on your Facebook page would lead to a flood of visitors to your site? Well, things have changed a bit since then. But guess what? Facebook can still be an incredible traffic generator. How, you ask? Let's explore!
S1 Ep391: LinkedIn Company Pages
29-07-2023
S1 Ep391: LinkedIn Company Pages
Today, we're heading into the bustling realm of LinkedIn Company Pages. We'll discuss why a compelling 'About Us' section matters, how valuable content can engage your followers, and why monitoring analytics can guide your strategy.
S1 Ep386: How to use testimonials and reviews to build trust with your audience
28-07-2023
S1 Ep386: How to use testimonials and reviews to build trust with your audience
Today, we're flipping through the pages of testimonials and reviews, powerful tools in building trust. We'll discuss how to collect effective testimonials, why showcasing them strategically matters, and how to handle negative reviews.
S1 Ep390: The impact of AI and machine learning on digital marketing
27-07-2023
S1 Ep390: The impact of AI and machine learning on digital marketing
Picture yourself as a sculptor. But instead of chiseling away at marble, you're harnessing the power of AI and machine learning to shape and refine your digital marketing strategies. Sounds exciting, doesn't it? So, what's the impact of AI and machine learning on digital marketing? Let's dig into it!
S1 Ep389: The difference between Personal Brand and Corporate Brand
26-07-2023
S1 Ep389: The difference between Personal Brand and Corporate Brand
Picture a bustling farmers market. One stall is a family-owned bakery with their grandmother's cookie recipe. Across the way, a well-known franchise is selling mass-produced pastries. Both are brands, but they're as different as apples and oranges. So, what sets a personal brand apart from a corporate brand? Let's find out!
S1 Ep388: How can I use humor in my writing?
25-07-2023
S1 Ep388: How can I use humor in my writing?
Imagine you're at a monotonous meeting, and then someone cracks a joke. Suddenly, the room lightens up, and everyone's engaged. That's the power of humor. So, how can you sprinkle this magical ingredient into your writing? Let's unravel the mystery!
S1 Ep387: What are the best practices for website conversion?
24-07-2023
S1 Ep387: What are the best practices for website conversion?
Today, we're navigating the path to website conversion. We'll discuss why a user-friendly design can boost conversions, how compelling calls-to-action can make a difference, and why trust indicators are vital for your website. If you're ready to master the art of website conversion, this episode is for you!
S1 Ep386: How do I get more podcast listeners?
23-07-2023
S1 Ep386: How do I get more podcast listeners?
Today, we're tuning into the world of podcasting and listenership. We'll explore how networking with other podcasters can boost your audience, why leveraging social media is key, and how guest appearances can amplify your reach. If you're ready to fill your podcast's concert hall with listeners, this episode is for you!
S1 Ep385: Testing your personal brand at a networking event
17-07-2023
S1 Ep385: Testing your personal brand at a networking event
Today, we're stepping into the networking arena with your personal brand. We'll explore how to gauge initial reactions, why feedback is a goldmine, and how to adapt your personal brand based on real-world interactions. If you're ready to put your personal brand to the test, this episode is for you!
S1 Ep384: Customer Journey Mapping on Facebook
16-07-2023
S1 Ep384: Customer Journey Mapping on Facebook
Today, we're mapping out the customer journey on Facebook. We'll discuss how to identify your customer touchpoints, why tailored content is key, and the significance of measuring and refining your journey map. If you're ready to navigate your customers' journey on Facebook, this episode is for you!
S1 Ep383: Why video is vital online
15-07-2023
S1 Ep383: Why video is vital online
Today, we're switching on the spotlight on video marketing for small businesses. We'll explore how videos boost engagement, why they enhance trust, and how they can amplify your online presence. If you're ready to step into the captivating world of video marketing, this episode is for you!
S1 Ep382: Optimising for voice search
15-07-2023
S1 Ep382: Optimising for voice search
Today, we're navigating the voice search landscape. We'll discuss why structured data matters, how 'near me' optimisation can guide customers to your doorstep, and why conversational content could be your voice search best friend. If you're ready to be found in the forest of the digital world, this episode is for you!
S1 Ep381: Personal branding for Real Estate Agents
13-07-2023
S1 Ep381: Personal branding for Real Estate Agents
Today, we're stepping into the world of real estate and personal branding. We'll discuss why authentic storytelling is key, how valuable local expertise can set you apart, and why consistent communication matters. If you're a real estate agent ready to build a compelling personal brand, this episode is for you!
S1 Ep380: Writing better long-form content
12-07-2023
S1 Ep380: Writing better long-form content
Today, we're journeying through the maze of longer-form written content. We'll discuss the power of engaging introductions, why structured content is key, and how to keep your content fresh and exciting. Ready to captivate your readers with longer-form content? Let's go!
S1 Ep379: Tracking website performance with analytics
11-07-2023
S1 Ep379: Tracking website performance with analytics
Imagine you've built a state-of-the-art spaceship ready to explore the cosmos. You have all the latest gadgets, a well-trained crew, but you forget the radar! How will you navigate? This is akin to running a website without leveraging analytics to track its performance. So, how can you use analytics to ensure your website is on the right course? Let's explore!
S1 Ep378: Strategies for starting a podcast
10-07-2023
S1 Ep378: Strategies for starting a podcast
You have a unique voice, a compelling story, and an idea that deserves to be heard. You've decided to start a podcast, but where do you begin? Like climbing a mountain, starting a podcast can seem daunting, but with the right strategies, you'll be at the summit before you know it! Ready to embark on your podcasting journey? Let's begin!
S1 Ep377: Finding influencers on Instagram
09-07-2023
S1 Ep377: Finding influencers on Instagram
Imagine finding someone who not only loves your products or services but also has a devoted audience that trusts their opinions. That's the power of an influencer! Instagram is a treasure trove of influencers, but how do you find the right ones in your industry? Let's unravel this mystery!
S1 Ep376: The ethics of data collection and ad personalisation
09-07-2023
S1 Ep376: The ethics of data collection and ad personalisation
You're browsing for a new pair of shoes online, and suddenly, everywhere you look, you see ads for footwear. Coincidence? Not really! That's data-driven digital marketing in action. While it can provide personalized experiences, it also treads a fine line between personalization and invasion of privacy. How can we navigate this complex landscape? Let's dive in!