Niki Russ Federman is an extraordinary ambassador for one of New York City’s most legendary food stores, Russ & Daughters. In part, that’s because she’s actually a fourth regeneration "Russ daughter". She, with her cousin Josh, runs the original store, now in its 105th year. And they are the curators of two Russ & Daughters restaurants, and the fabulous new Russ & Daughters bakery and take out shop in Brooklyn’s sprawling Navy Yard. Niki’s success is also thanks to a strong work ethic, creative strategy, and a commitment to balancing tradition with innovation. Within the NY food community Niki is already one its most prolific entrepreneurs. Niki shares with author and chef Rozanne Gold how Russ & Daughters began, how their bagels continue to share more than a century of history, and why Niki initially walked away -- then returned and never looked back. This is Niki’s inspiring, and very delicious, story.