31 | Part 1: Sell the Hole, Not the Drill: How to Sell and Market What People Actually Want

Renew Your Mind: For Faith Driven Entrepreneurs

17-05-2022 • 34 mins

Compelling marketing sells people what they actually want. But many entrepreneurs get caught up selling the drill (their services) instead of the hole (the end result their ideal clients want).

Tune into episode 31 to find out how to build your marketing on the key results your clients deeply value and desire.

Theodore Levitt has as famous quote often associated with the Jobs to Be Done Framework of understanding customers: "People do not want a quarter-inch drill, they want a quarter inch hole.”

Click here to learn more about The Oasis: Group Coaching (previously referred to as the Mastermind).

Click here to book your discovery call and see if we're a fit to work together 1:1.

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Connect with me on Instagram @kieranlenahancoaching

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