Networking and Marketing Made Simple

In today's episode, Nancy and I talk about the 3 big reasons why you spend more time on LinkedIn: ​​​​​​​ 1. Where is your target audience spending their time? 2. Do you know the deeper demographics of your target audience? 3. What is the real difference between lead generation and client acquisition?  Here is the registration link for our 5-Day LinkedIn Workshop: https://www.thetimetogrow.com/AtoEonLinkedinWorkshopApril2023

As CEO of Value Prop, Jose Palomino has helped over 100 B2B businesses unlock over $250M in new growth. He has decades of experience helping B2B business owners work through and overcome their strategic, marketing, and sales challenges. Jose is also the author of the foundational book Value Prop and host of Business Growth on Purpose. He holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He’s also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Value Prop Jose Palomino Don't forget to start your subscription to the Networking and Marketing Made Simple podcast by using this link to unlock a bonus episode every single Friday here: https://anchor.fm/scottaaron/subscribe

There are so many amazing and incredible features and strategies on LinkedIn, it was hard to pick just 3.  But after conducting a market research poll of 200 people, 87% admitted that they are not taking full advantage of what LinkedIn has to offer us.  Here are the 3 Features/Strategies that will help you and your business grow in 2023: 1. Creator Mode 2. LinkedIn Company Pages 3. Push Notification Messages/Content Engaging Start your subscription today:   https://anchor.fm/scottaaron/subscribe Check out my LinkedIn Profile Here: https://www.linkedin.com/in/scottaaroncoach/

Nathan is an active Football (Soccer) Referee, from the UK, with an off-the-field story that he uses to inspire and improve the lives of referees of all ages and levels. Managing Director of The Third Team where he supports referees by making them aware of all things related to Resilience and Mental Toughness to Enhance their Performance and Improve their Mental Health. In addition, he works with schools, colleges, universities, and industries communicating similar messages through the vehicle of refereeing. Mental Health Ambassador, Autism Charity Trustee, and Speaker. The Third Team Website: https://thethirdteam.co.uk/ Online Course Link: https://thethirdteam.kartra.com/page/refereeingwithconfidence LinkedIn Personal: https://www.linkedin.com/in/nathan-sherratt-508634137/ The Third Team LinkedIn: https://www.linkedin.com/company/19248477 Don't forget to unlock a bonus episode every single Friday by starting your subscription to Networking and Marketing Made Simple here: https://anchor.fm/scottaaron/subscribe

In today's episode, Nancy and I take a deep look into what the 3 phases of entrepreneurship are, and what we can do as business owners to properly move through each phase with grace and ease:  1. Inception Phase 2. Growth Phase 3. Scaling Phase Get notified of when we are doing all of our workshops this year by signing up for our workshop reminder emails here:  www.thetimetogrow.com/workshops

Who Is Joshua? A Voice for the Voiceless A Voice for the Voiceless, Media Missionary, Producer, Best Selling Author, and Award Winning Filmmaker, Joshua T Berglan aka The World's Mayor is driven to elevate others' passion, purpose and mission. Joshua is the Executive Chairman of the Live Mana Worldwide Foundation, a non-profit media organization that provides services to the youth and those who are working to rehabilitate their lives like ex-convicts, addicts, trafficking victims, and the mentally "unique". The Live Mana Worldwide Foundation produces films, tv shows, publishes books, and provides full media services for those who need it most and has been responsible for creating the #1 International Best Selling Book and Award Winning Film, The Devil Inside Me with Joshua and his wife Jessica.  Joshua is the host of multiple broadcasts, all self-hosted and distributed worldwide through print, audio, and video formats through his exclusive service, Media Company in a Box. Joshua's broadcasts do not fit into any one category, hence having multiple "shows", however at his core, he delivers messages of truth, hope, and inspiration. Joshua's audience will hear him speak about Media, Faith, New Media, Sexuality, HIV, Mental Health, Identity, Addiction, the Occult, Relationships, Conspiracy, Jesus, Purpose and Destiny, and Civil Rights Issues, and his interviews will showcase anyone he finds interesting. Find out more at: https://joshuatberglan.com/ Don't forget to download my FREE 6 Steps To A Perfect LinkedIn Profile Here:  https://networkacademy.kartra.com/page/OptimizeLinkedin?fbclid=IwAR12B9sfyv5r0zqM0vnG0dCSew15jXcT7gjQW-zoYM1o_lAfXu4dquZu0p4

What we are going to dive into today are the 3 basic things you need to do to have success on LinkedIn from a foundational standpoint.  1. Optimize Your Profile 2. Build the right kind of network of connections 3. Provide value-added content 3x per week Sign up or learn more about BYOB Social here: https://byobsocialposting.com/ Download my FREE Infograph here: https://networkacademy.kartra.com/page/OptimizeLinkedin?fbclid=IwAR12B9sfyv5r0zqM0vnG0dCSew15jXcT7gjQW-zoYM1o_lAfXu4dquZu0p4 Make sure to use coupon code 5LAYERS to get free access to my 5 Layers Of LinkedIn Course Check out my LinkedIn Profile here for an example: https://www.linkedin.com/in/scottaaroncoach/

Raj Goodman Anand is the founder of Goodman Lantern, a team of content creators that help businesses boost their conversion rates. At Goodman Lantern we strongly believe in gender equality and women’s economic empowerment. So much so that 90% of our existing team are women. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organizations, working on launching startups or new products within them. Products he has built have made companies an income in excess of €45m. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. About Goodman Lantern Goodman Lantern provides content that helps our customers boost their conversion rates. Our writing team consists of native English speakers with highly sought-after skill sets. Our team members specialize in marketing, branding, SEO, and social media. We help our clients establish a recognizable brand and develop content that will influence their audience, resulting in sales, and creating brand awareness. To combat the existing economic disparity between men and women, Goodman Lantern is committed to creating more opportunities for women within the technology and marketing sectors.  Social media: https://www.linkedin.com/in/rajanand/https://twitter.com/RajAnand Website: http://goodmanlantern.com/http://humanify.ai/ Don't forget to download my FREE infograph on the 6 steps to a perfect LinkedIn profile here:  https://networkacademy.kartra.com/page/OptimizeLinkedin?fbclid=IwAR12B9sfyv5r0zqM0vnG0dCSew15jXcT7gjQW-zoYM1o_lAfXu4dquZu0p4

One of the biggest thorns in entrepreneurs' sides is creating content. We consistently hear from people that they wished they had a simple and easy way to create content for social media that engaged their audience and built their business simultaneously.  Here are the 3 keys on how to do just that:  1. Identify Your Niche (your target audience) 2. Choose Your Pillar Content To Create (video, podcast, or blog) 3. Pick A Content Posting Schedule (your frequency of posting) Register for our free content creation workshop happening all this week here:  https://www.thetimetogrow.com/febcontentcreationworkshop

About Richard Kaufman and his podcast: The Vertical Momentum Podcast is where you can come and feel like you belong.  Our Podcast’s goal is to make sure that we are providing you with content that will help you become more resilient.  We would like our guests to feel uplifted and feel as if they can conquer the world after listening to one of our experts.  To that end, we strive to source and present guests that will add value to your life and overall well-being. Experienced General Manager with a demonstrated history of working in the retail industry. Skilled in Management, Coaching, Sales, Direct Sales, and Inventory Management. Strong sales professional with a Sports nutrition focused in Foods, Nutrition, and Related Services from Stratford career institute. I have worked with members of the WWE MMA AND FORMER HEAVYWEIGHT CHAMPION OF THE WORLD. Find out more here: https://verticalmomentumpodcast.com/ Optimize Your LinkedIn Profile For FREE Here!

It is so important to take time away from work and even social media. Until this morning, for the past four days, Nancy and I traveled with two of our dearest friends to Vermont for three incredible days of skiing in Killington. We rented a house in the middle of the woods, where there was barely any Wi-Fi signal, so there was no real opportunity for us to even be on social media, let alone our phones. Also partaking in an activity, such as skiing, forces you to be present in everything that you’re doing, and who you’re doing it with. I can’t express to all of you, enough, the importance of giving your mind and yourself this much-needed rest and break from everything that we do personally and professionally. Don't forget to register for our FREE Content Creation Workshop from Feb 27th - Mar 2nd here: https://lnkd.in/e5R3RRhV

Jared is the founder of Hivelead marketing and has been a media buyer for the past 13 years.  Jared and his team help B2C businesses generate leads with Google mediums, such as Search, Display, Youtube, and Performance Max.  Jared and his team are Adskills certified media buyers, and they also help many marketing companies as a white-label service. Thanks, Jared Berryman Hivelead Founder Google Partner https://www.hiveleadmarketing.com (817) 349-7706 Download my FREE LinkedIn Profile Optimizer HERE

In the many LinkedIn polls, I have conducted on the things that most frustrate the users on the platform, what takes the cake each and every time is the way that people are spamming and selling to their networks. This is a big pet peeve of mine as well, but there is a way to spot a sales pitch that is coming your way: 1. The generic "I'd like to add you to my professional network" note was added to a connection request. 2. An immediate 18-paragraph long drunk-a-log message sent after accepting a connection request. 3. Any note, comment, or message that makes a bold promise Want to get more consistent in creating content on social media?  Register for our FREE Content Creation Workshop here:  https://www.thetimetogrow.com/febcontentcreationworkshop

About Dave Adderson and YouTopia: Katherine and David were frustrated with impersonal number-crunching within the accountancy industry. They felt they could add more value to their clients by offering a new experience. They wanted to create an environment in which innovation is valued over tradition, collaboration over anonymity, and which tailors its approach to the needs and character of your business. Your own utopia: a Youtopia. Our Vision To simplify your financial processes by using the latest technology, giving you the time and know-how to achieve your goals. To lead change by staying ahead of advances in financial technology, market knowledge, and services. To collaborate with you on your business finances - empowering your decision-making process and encouraging growth. To evolve together. Find out more at: https://www.youtopia.co.uk/ Click here to optimize your LinkedIn Profile for FREE

In this episode, Nancy and I talk about everything from our marriage, how we met, being in therapy, and how we should never settle for a mediocre life.  One of our favorite books is "The 5 Love Languages" by Gary Chapman, and you can grab a copy HERE Do you want to learn how to create consistent content on social media?  Sign up for our FREE content creation workshop from February 27th - March 2nd here: https://www.thetimetogrow.com/febcontentcreationworkshop

About Brandi Mowles: "I’M HERE TO TELL YOU THAT YES IT CAN, FRIEND. YES. IT. CAN. AND IT CAN BE SOOOOO MUCH SIMPLER THAN WHAT YOU’RE HEARING OUT ON THOSE CRAZY INTERNET STREETS. My chef husband calls me “The Queen of Making Messes in the Kitchen.” But I prefer “The Queen of Keeping It Simple.” I help online business owners scale to 6 figures and beyond with honest-to-goodness simplicity. Whether you’re a service provider trying to earn consistent monthly income or you’re ready to create a second stream of revenue with a digital course or membership, there’s a clear path to getting there that doesn’t involve a black belt in funnels, automation, and tripwires IF YOU STARTED YOUR BUSINESS SO YOU COULD ACTUALLY HAVE TIME TO ENJOY YOUR LIFE, I’M YOUR GIRL. Fast forward a few months, and it was time for me to figure out how to bring in some money, without having to miss precious moments with my baby girl.  I started my online business as a general virtual assistant when she was 5 months old.  That was a little more than 2 years ago. In that time, I’ve grown my business from a one-on-one 6-figure service provider to a 7-figure membership and course creator. Today, I have an amazing online business that allows me to take spontaneous vacays, clock out in time to wake my daughter up from her afternoon nap, and spend weekends on the boat (and actually be able to buy a boat!). It may sound like one of those too-good-to-be-true success stories that make you think, “Oh, that could never be me.” Connect with and learn more at: https://brandimowles.com/ If you'd like to be considered for our Expert Authority Mastermind, click this link to learn more and book a call:  https://www.thetimetogrow.com/expertauthority

I conducted a poll over the weekend about the rise in spam on LinkedIn, and if it has affected the response rate of those who are genuinely using the platform. Of the nearly 130 votes, 77% said yes it has affected them in a negative way. If this doesn't improve on the user side, LinkedIn will take some sort of action against those who are using the platform improperly. But what can we do to prevent and not add to the spam? 1. Only add notes to connection requests if you know the person, or if there is a personal connection. 2. Never use any automated services to message and connect for you 3. Do not sell or pitch to your new connection in your initial message Which do you feel you need to improve with? LinkedIn User Agreement: https://www.linkedin.com/legal/user-agreement#dos Unlock a weekly bonus episode by starting your $2.99 subscription to my podcast here: https://anchor.fm/scottaaron/subscribe Optimize Your LinkedIn Profile For Free with My "Perfect Profile" Infographic at www.scottaaron.net

“Everything, from conversations to automobiles, stand on the design of an experience. For the past 20 years, Hiromi Matsumoto has been the architect of hundreds of such experiences for large corporations like 3M and grassroots projects like Smartthings.  Today he weaves and pulls the threads of these experiences in a podcast that tells the stories of entrepreneurs who have reached elusive heights." Direct link to Scott Aaron episode: https://link.chtbl.com/_W67zaU5 Register for the "Personal Branding Blueprint" here: https://www.thetimetogrow.com/PersonalBrandIntensive

I conducted a poll last week asking my network and audience if they felt too many people are using LinkedIn like FB or IG. Of the 160 + who voted, 71% felt like yes, people are. I would have to tend to agree, but there are 3 types of content in particular that you 100% want to steer clear of on LinkedIn: 1. Polarzing type content 2. Scandalous images 3. Anything that doesn't have a lesson or lead back to business or professional advice Of the 3 mentioned, which do you feel people on LinkedIn are doing too much of? #linkedin #content #contentcreation #personalbranding Unlock Bonus Episodes Here:  https://anchor.fm/scottaaron/subscribe

Frenchie Ferenczi is a growth + marketing strategist for overwhelmed (but seriously ambitious) experts and creatives. She keeps small business owners stay close to the money and on the path to revenue growth.  From having sold-out launches to spending more time with their kids, she empowers her clients to achieve their most significant business goals without falling victim to the business grind. Website: www.frenchieferenczi.com Workshop:https://frenchieferenczi.com/fk-manifesting Don't forget to unlock your bonus podcast episodes with my private subscription here: https://anchor.fm/scottaaron/subscribe