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The BMC Road Machine gets a re-launch for 2024, so we take a look at how they are trying to sell the endurance bike in 2024. We also get some great sales numbers from a big cycling brand are able to see who is really buying what.

A full cycling YouTube recap, with some great local content and pandering along the way.

Chapters

00:00 intro

00:35 BMC Launch Endurance Bike

13:27 YouTubes Biggest Panda

24:34 Real World Sales Figures

29:26 ENVE Double Down On Hookless

35:18 Long Sleeve Summer Jerseys

40:13 Factor Prisma Studio

44:29 Tour Of Thailand Vlogs

51:15 Bike Man For U

Footage courtesy of

@ride_bmc

@BozzaClark

@williesmitcycling

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