West Virginia has been doing this for a decade. I hope you're all ready to go out east.

Strengthens Conference Stability: Conference realignment has been a significant trend in college athletics in recent years. By actively pursuing expansion, Big 12 teams can solidify the conference's position and ensure its long-term stability in the face of potential changes in the landscape of college sports.

Increased Revenue Opportunities: Expansion can lead to new television markets, larger fan bases, and greater exposure, all of which can translate into increased revenue streams for the conference. More teams mean more games to broadcast, higher attendance numbers, and potentially more lucrative media rights deals.

Enhanced Competitiveness: Adding strong programs from other conferences can enhance the overall competitiveness of the Big 12. It creates more challenging matchups for teams within the conference, improves the quality of play, and boosts the conference's reputation on the national stage.

Geographic Reach: Expansion allows the Big 12 to extend its footprint into new regions, potentially tapping into untapped markets and attracting fans from different parts of the country. This broader geographic reach can strengthen the conference's appeal and influence in college sports.

Recruiting and Exposure: Joining a Power Five conference like the Big 12 can be a significant draw for recruits. Expansion provides opportunities for schools to showcase their programs to a wider audience and compete at the highest level of college athletics, which can help attract top talent to member institutions.

Overall, promoting further expansion can bring numerous benefits to Big 12 teams, including increased stability, revenue, competitiveness, geographic reach, and recruiting opportunities.

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