Apr 10 2023
The Illusion of Influence: Why ‘Big Shot’ Creators Don’t Always Cut it
On this episode, we explore the complex world of influencer marketing.
From the importance of audience engagement to the challenge of identifying fake followers, we delve into the various factors that impact the effectiveness of influencer partnerships. Our guest, Kalyan Kumar, founder & CEO of Klug Klug, an AI-ML-led data platform for influencer marketing discovery and insights highlights the role of technology in streamlining the process and discuss why influencer marketing should be a continuous strategy, rather than a one-time campaign.
We also explore the differences between B2C and B2B marketing, debate the role of big vs. micro influencers, and examine the importance of emotional appeal in product endorsement.
Join us as we uncover the secrets of successful influencer marketing and discover how brands can leverage this powerful tool to drive engagement, awareness, and ultimately, sales.
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