Turning Your Content Into A Customer Acquisition Channel

You Inc. Podcast

25-05-2022 • 32 mins


On this episode of the You Inc. podcast, we catch up with Araminta Robertson, the founder and managing director of Mint Studios, a UK-based full service content marketing agency that helps companies turn their content into a customer acquisition channel.

We discuss how to crack organic content distribution, conversion tracking and attribution, the potential of content marketing over advertising, the relevance of blogging in 2022, and so much much more.

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