On this episode of the You Inc. podcast, we catch up with Chris Lu, the regional head for Marketing & Communications with the AnyMind group, a global technology company that enables brands, publishers and creators with next-generation production, e-commerce, marketing and logistics solutions in over 13 markets around the world.
We dissect startup branding, why branding is more important than ever for modern-day startups, decoding the brand-building vs performance marketing debate, how to maintain authenticity in brand positioning for your enterprise over time, and much more.
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