The Why, What And How Of Kickass Startup Branding

You Inc. Podcast

15-06-2022 • 41 mins


On this episode of the You Inc. podcast, we catch up with Chris Lu, the regional head for Marketing & Communications with the AnyMind group, a global technology company that enables brands, publishers and creators with next-generation production, e-commerce, marketing and logistics solutions in over 13 markets around the world.

In our long winding chat, we dissect startup branding, why branding is more important than ever for modern-day startups, decoding the brand-building vs performance marketing debate, how to maintain authenticity in brand positioning for your enterprise over time, and much more.

If you are a startup founder, or a brand builder at a budding brand, don't miss this episode!

--- Send in a voice message: https://anchor.fm/you-inc/message