What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?

What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.

I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.

Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.

Topics covered:

• Choosing a small niche target audience
• Creating and promoting valuable free content
• Building trust to generate leads and create profit
• Consumer culture and why everybody hates marketers
• Advice and resources for overwhelmed marketers

Resources mentioned:

• Purple Cow by Seth Godin
• Permission Marketing by Seth Godin
• Kevin Kelley - kk.org
• The Cathedral and the Bazaar by Eric Raymond
• Penguin Magic
• Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• The War of Art by Steven Pressfield
• The Art of Possibility by Rosamund and Benjamin Zander
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

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Finally...

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