New Podcasts New podcasts feature in this week's episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show. Summary of the Podcast Key Takeaways Graham is launching "42 AI" podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets. Kevin is starting "The Great Model Train Show" podcast about model railways, targeting an UK audience initially. Both emphasise the importance of identifying target audience, valuable content, and distribution strategies. Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement. New Podcast Ventures Graham: "42 AI" podcast about MeclabsAI with Anna Kapil Focus on UK and India markets initially. Aims to showcase MeclabsAI capabilities to marketing heads of brands and their marketing agencies. Name references "42" as answer to life, universe, and everything (Hitchhiker's Guide) plus the age difference between Graham and Anna! Anna Kapil Kevin: "The Great Model Train Show" Targeting UK model railway enthusiasts. Plans to have industry sponsors and high-profile guests (e.g. Pete Waterman, Rod Stewart). www.thegreatmodeltrainshow.com Podcast Launch Strategies Identify target audience and their interests. Create valuable, niche-specific content. Leverage existing networks for initial guests. Aim for at least 10 episodes to establish consistency. Consider appearing as guests on other relevant podcasts for cross-promotion. Utilise social media, website, and email marketing for distribution. MeclabsAI Capabilities Trained on 10,000 marketing experiments. Offers marketing heuristics, copywriting, strategy, social media post creation, and conversion optimisation tools. Can create personalised marketing strategies and content. Potential to replace traditional websites with AI-driven engagement. New Podcast Technology Discussion of new podcast hosting and production tools. Consideration of AI-powered tools for content creation and clip generation. Importance of video content alongside audio for social media distribution. Retirement and Future Plans Both see podcasting as a way to stay engaged and potentially earn income in semi-retirement. Graham aims to continue with MeclabsAI ventures. Kevin planning ahead for potential income streams post-67. Next Steps Graham to explore guest opportunities on marketing podcasts to promote "42 AI" Kevin to secure first 10 guests and sponsorship for "The Great Model Train Show" Both to investigate modern podcast hosting and production tools. Continue "The Next 100 Days" podcast, aiming for 500 episodes milestone. Graham to further develop Meclabs AI expertise and use cases. Clips from the Podcast Topics for The Great Model Train Show https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4 Why Listen to 42AI? https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4 Different Perspectives https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-Different-Perspectives.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders.

CEO Podcasting CEO Podcasting expert Charles Cormier is a serial entrepreneur. He is also a modern Renaissance man. He's set up a version of himself in AI and debates topics with his AI version. On the podcast, Charles appears to be walking on a treadmill. Good use of time and energy. A first for the podcast too. Sway along with Charles and discover loads about lots from a very gifted individual. Summary of the Podcast Introduction Charles introduces himself as an entrepreneur from Montreal, Canada who now lives in Oaxaca, Mexico with his wife. He discusses his background in endurance sports and his love for the culture and cuisine of Oaxaca. CEO Podcasting Strategy Charles explains his business model centred around lead generation through podcasting. He discusses how he uses podcasts to build relationships and pipelines with his ideal customer persona of CEOs, founders, and investors. Charles shares his approach of monetising podcasts through various offers like lead generation services, masterminds, and newsletters. 2,500 CEOs and Founders - CEO Podcasting Guests Charles shares insights he has gained from interviewing over 2,500 CEOs and founders. He notes that not all CEOs are high performers, and the most successful ones are extremely competitive and driven. Charles also discusses his interest in studying human psychology and survival stories. Longevity He expresses his interest in the field of longevity and living forever. Charles discusses the potential of merging with advanced AI to extend the human lifespan and maintain high quality of life. He also shares his views on the future of podcasting and the role of AI in content creation. Clips from the Podcast Primary Business - PodPire.com https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-PodPire.mp4   Lead Generation https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Lead-Gen.mp4   A Comment on The Next 100 Days Podcast What do you do if you aren't two old blokes and need to monetise your podcast? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-9-Years.mp4   Where does Charles's Inspiration Come From? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Moonshots.mp4   An AI Future for Podcasts https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-AI-Podcasting-Future.mp4       Testimonial from Charles Cormier https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

MeclabsAI & MicroYes Summary of the Podcast Introducing MeclabsAI and MicroYes.ai  Graham and Arshiya introduce MeclabsAI, a marketing AI platform that provides a range of services including copy generation, financial management, and marketing strategy. They announce the launch of their new brand MicroYes.ai which will focus on promoting MeclabsAI, especially to small and medium-sized marketing agencies in the UK and India. MicroYes.ai's value proposition Graham explains that MicroYes.ai will provide agencies with access to MeclabsAI's Experts, Apps and libraries. All three combine or can be used separately to improve their clients' marketing performance. An example of this is Webpage Analyser, conversion pro and project planning. Sneak peek!... Targeting small/medium marketing agencies Arshiya outlines the initial customer profile for MicroYes.ai - heads of business development within small to medium-sized marketing agencies. They are considered likely to get value from the platform to enhance their services and outcomes for their own clients. Upcoming 42 AI podcast Graham and Arshiya announce the launch of a new podcast called 42ai 42ai will provide further insights and updates on how the platform is developing, its use cases and options for new clients. The "ultimate question to life, the universe and everything" that famously has the answer of 42 is the question posed in Douglas Adams' The Hitchhiker's Guide to the Galaxy series. In the story, the supercomputer Deep Thought is tasked with finding the "Answer to the Ultimate Question of Life, the Universe, and Everything." After 7.5 million years of computation, Deep Thought reveals that the answer is 42. However, Deep Thought explains that the truly hard part was not finding the answer, but rather determining the actual question that 42 is the answer to. Deep Thought then creates an even more powerful computer called the Earth to find the real question. Unfortunately, the Earth is destroyed before it can unveil the question. So the "ultimate question" that corresponds to the answer of 42 is never definitively revealed in the Hitchhiker's Guide stories. It remains a mystery, with the implication that the true nature of the universe is so complex and enigmatic that it cannot be easily captured in a simple question. The lack of a clear question highlights the absurdity and humor in the idea of there being a single, ultimate answer to the mysteries of existence. Graham with the help of Meclabs is going to change all that. Watch this space for the "ultimate question" Clips from the Podcast What is MeclabsAI? "The answers to every problem!" https://thenext100days.org/wp-content/uploads/2024/08/AK-GA-MeclabsAI.mp4   Graham explains too https://thenext100days.org/wp-content/uploads/2024/08/GA-MeclabsAI.mp4   The Next 100 Days Podcast Library Note: You can even create a library based on how you write, how you speak and then ensure your content is based on you, by asking AI to reference your library! https://thenext100days.org/wp-content/uploads/2024/08/Arshiya-Kapil-Libraries.mp4   Search the N100D Library for Marketing Insights! https://thenext100days.org/wp-content/uploads/2024/08/GA-N100D-Librarymp4.mp4   Arshiya and Graham are both Northerners! https://thenext100days.org/wp-content/uploads/2024/08/G-Arrowsmith-A-Kapil-42ai.mp4   Landing Page - 8 Different MicroYesses https://thenext100days.org/wp-content/uploads/2024/08/8-MicroYesses.mp4   Announcing the name of the brand to promote MeclabsAI MICROYES.ai https://thenext100days.org/wp-content/uploads/2024/08/MicroYes.mp4   Are You a Small to Medium Marketing Agency in the United Kingdom or India? GET IMMEDIATE ACCESS NOW: https://meclabsai.com/share/L8ROV9PVoxF1aRN/?fpr=2pxtl Contact:  Arshiya Kapil arshiya@finelyfettled.co.uk or Graham Arrowsmith graham@finelyfettled.co.uk Call:  +44 1535 654930

Marketing Edge Academy Our guest is Keitha Maciel who runs The Marketing Edge Academy. It's an education company that elevates the skills of entrepreneurs and marketers who want to convert more prospects to clients. Her courses reveal how buyers think so you can guide their behaviour to achieve sales. Summary of the Podcast Introductions  Graham and Kevin introduce themselves and welcome their guest Keitha Maciel to the "Next 100 Days" podcast. They explain the format - an informal conversation with no script, focused on marketing and how to convert more prospects into buyers. Keitha's background  Keitha shares how she discovered her passion for marketing later in her career. Incredibly she spent the early part of her career working in finance. She pursued a master's in digital marketing and studied consumer psychology, neuro-marketing, and behavioural science. This has given her expertise in crafting compelling offers and engaging customers. Converting prospects to buyers Keitha explained her methodology for converting prospects. It's based on behaviour design principles. What's important is understanding customer motivations, abilities, and triggers. Keitha stresses a "got to have it" offer. You'll need one that solves their problems and aligns with their business goals. Applying the methodology to different markets  The discussion explores how Keitha's approach can be applied to both B2B and consumer markets. There are some differences in the specific tactics used. Keitha highlights the importance of crafting the right message and offer for the target audience. Marketing Edge Academy Keitha describes her Marketing Edge Academy, which offers training courses and coaching programs to help businesses improve their marketing and conversion rates. She discusses how she packages the courses to make them an "irresistible offer" for her clients. The impact of AI on marketing  The conversation turns to the significant impact that AI is expected to have on the marketing industry in the near future. Keitha emphasises the need for marketers to adopt AI skills and incorporate the technology into their strategies to remain competitive.   Clips from the Podcast Marketing Edge Academy Promise - Get More Prospects to Convert https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Academy.mp4   Behaviour Design https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-3-Steps.mp4   Crafting an OFFER https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Category-of-One.mp4   Engagement Tactics https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Engagement-Tactics.mp4   Impact of AI https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Impact-of-AI.mp4   Keitha's Testimonial https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. Get 250 all-inclusive affluent data, direct mail, A lister copy, design, print and postage plus telephones to follow up your initial letter for £775 +vat. He is also an authorised reseller for MeclabsAI, which combines the leading source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Email Marketing Email Marketing is how Chrsley Ceme (see me) helps the world. You'll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform. Summary of this Podcast Introductions and Banter Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability. They engage in some lighthearted banter about Chrisley's voice and background before transitioning to the main discussion. The Evolution of Cold Email Chrisley explains how the traditional "spray and pray" approach to cold email no longer works. He advises that a more targeted, value-driven strategy is required. Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell. Deliverability and Compliance Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant. He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation. Subject Line Strategies Chrisley shares insights on crafting effective subject lines. Make them appear human-written rather than overly automated. Pricing and Packaging Graham and Chrisley discuss Senders.co's pricing tiers and how the company works with clients of varying email volume needs. Sourcing Email Lists  Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company's existing client base. Similar Podcasts Also by The Next 100 Days Podcast on Email Marketing: https://thenext100days.org/405-tanyo-gochev-email-marketing https://thenext100days.org/153-jamie-peters-email-marketing Clips from the Podcast How to Welcome a Podcast Guest https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4   How to make Email Marketing work for prospects https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4   Cold Email - An approach https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4   Get Information on What's Working for You https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4   Current Client List - Ideal Client Profiling https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4     Chrisley Shares this Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Information Technology Asset Management Information Technology Asset Management is the practice dedicated to saving money on outdated or duplicate software licenses. You might have a saving of 30% buried in your company. Who can dig out that saving? Our guest Jeremy Boerger. Summary of the Podcast Introductions and small talk The participants, Jeremy Boerger, Kevin Appleby, and Graham Arrowsmith, engage in some initial small talk about locations, conferences, and sports teams. They establish that Jeremy is an expert in IT asset management based in Cincinnati, Ohio. The value of Information technology asset management Jeremy explains that his specialty is hardware and software asset management. His aim is to reduce the total cost of operating a company's IT infrastructure. He cites a Gartner study estimating that companies can save 28-32% on their IT budgets by implementing proper asset management practices. Case study: Saving a hospital $1.5 million Jeremy shares a case study of a hospital that was able to reduce its Office 365 software license costs. He saved them a staggering $1.5 million over 3 years by closely analysing usage and optimising their license agreements. The shift to subscription-based software The discussion turns to the challenges of managing subscription-based software. Companies often continue paying for unused or redundant tools. Kevin and Jeremy discuss the tendency for companies to be hesitant to review and optimise their software portfolios. Applying AI and automation to asset management Jeremy suggests that asset management teams should leverage AI. He also recommends using data analytics to become a "digital twin" of the computing environment. This automatically monitors usage patterns and identifies optimisation opportunities. Recap and next steps The participants wrap up the discussion, with Graham expressing interest in having Jeremy provide consulting services. Jeremy provides his contact information. He offers to provide free consulting to help companies get started on optimising their software costs. Clips from the Podcast Reducing the Cost of Operation https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-Basics.mp4   2016 Study by Gartner https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-2016-Gartner-Study.mp4   Hospital Saves a Wing's Worth https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boaerger-Saves-a-Hospital.mp4   Testimonial from Jeremy Boerger https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-ITAM-Testimonial.mp4   Other Related Podcasts: https://thenext100days.org/432-martin-rides-data-software https://thenext100days.org/420-david-oates-yavica   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Strategy in Action Davide Sola is Co-founder of Strategy in Action. He is a Professor at ESCP Business School and a listing professor at other leading business schools. He has more than 20 years of experience in strategy consulting at McKinsey and 3H Partners. Davide has written lots of articles, policy papers and his book "How to Think Strategically" can be purchased on Amazon. Now, married with 3 kids, living in London, he hails from Turin. Summary of the Podcast Introductions Graham and Kevin introduce Davide Sola, a professor at the ESCP business school in London. Davide provides background on his career. He's got previous experience in investment banking and private equity, as well as his current roles as a professor and entrepreneur. The connection between strategy and innovation Davide explains that strategy and innovation are closely linked. Strategy involves making choices to go from point A to point B, and innovation is the result of those strategic choices. He emphasises that strategy without innovation, and innovation without strategy, are both problematic. Successful strategy requires making tough choices about where to play, how to win, and what capabilities and systems to put in place. Aligning the organisation around strategy Davide discusses the importance of aligning the entire organisation around a clear strategic vision and set of objectives. He notes that often different departments or leaders have divergent views on the company's strategic priorities. Davide addresses this with techniques like the "strategy one-pager" to create a shared understanding. Moreover, there is a need for frequent strategic reviews. Plus, the courage to make difficult decisions about what to stop doing. Using technology to enable strategic agility Graham asks about the role of technology and AI in enabling more frequent strategic reviews and analysis. Davide explains that his company, Strategy in Action, aims to make strategic planning more accessible and iterative. This will be done through the use of frameworks, data, and intelligent AI agents that can surface insights and prompt strategic questions. Recap and next steps Graham and Kevin wrap up the discussion, thanking Davide for his insights. Clips from the Podcast We Don't Have the Staff! Click on subheadline for Monty Python staff. https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Dont-have-the-staff.mp4   How to Think Strategically For Innovation https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Strategy-Innovation.mp4   Repeat Innovation https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Repeat-Innovation.mp4   More Value than Cost - Segmentation https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Segmentation.mp4   Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Fractional Sales Consultancy If you run a small to medium sized business then a Fractional Sales Consultancy may be just the thing you need to boost sales. Kirk Dobie joins the podcast and does an excellent job of explaining this resource option. He covers sales processes, coaching that improves team performance, strategy and of course fractional sales support. Your business may need, but isn't ready to hire an experienced Sales Director, but with Kirk's flexible commercial model, he will support you by providing our fractional support services to optimise your investment and results. Summary of the Podcast Explaining the model Kirk explains the benefits of the model. These include: cost-effectiveness, faster implementation, access to senior-level expertise, and the ability to avoid disrupting a company's top salespeople. He highlights how fractional sales leaders can provide leadership, mentoring, and networking connections. Challenges of the fractional model Graham and Kirk discuss the challenges of the fractional model. These include managing multiple client requests and maintaining work-life balance. Kirk shares how he sets clear boundaries and availability for his clients. Acquiring clients  Kirk explains how he has primarily acquired fractional sales clients through LinkedIn. He does not actively prospect. What's important is demonstrating relevant expertise and experience. Kirk's background and experience Kirk provides more details on his extensive sales experience over the past 20+ years. He overlapped with Graham whilst at Equifax. Kirk has trained over 1,000 salespeople and generated over £100 million in revenue. Addressing mental health in sales Kirk emphasises the importance of sales leaders addressing mental health and wellbeing for their teams. This is especially important with the shift to remote/hybrid work models. He discusses common challenges like lack of self-confidence, procrastination, and negative self-talk. Wrap-up and next steps Graham and Kevin thank Kirk for his time and insights Listeners are encouraged to reach out to him at kpd3.co.uk for fractional sales consultancy. Clips from the Podcast Fractional Sales Consultancy https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Fractional-Sales-Consutltancy.mp4   The Fractional Proposition https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Proposition.mp4   A New Way of Working https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-A-New-Way.mp4   Process https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Process.mp4   Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Resource Worldwide Sophie Dearden founded Resource Worldwide. She's an experienced entrepreneur who is currently running a vastly growing company. She first ventured into the world of business after leaving the University of Worcester with a First Class degree in Art. For many years she ran a number of highly profitable businesses, and she even had a short sabbatical working in the corporate world. But it was in 2018 when things really changed for her. Starting a new e-commerce business that could fit more easily around her family, Sophie knew how to make it grow, and within months she had no choice but to bring in a team to support her. This recruitment process was when she first hired remote professionals, and this experience opened up new doors for her that have now led to the establishment and success of Resource Worldwide. To date, Resource Worldwide has helped more than 200 clients fill roles with remote professionals, and the company’s mission is to help over 1000 businesses by 2025. With Sophie’s vast experience and track record for growing businesses, it seems that nothing is impossible for her. Summary of the Podcast Remote Working Kevin and Graham discuss how the workforce has become more global, with workers from places like the Philippines. They are excited to welcome guest Sophie Dearden, who runs a business called Resource Worldwide. Her business helps companies globally fill skills gaps by placing remote professionals from the Philippines. Sophie's Journey Sophie shares how she initially started hiring virtual assistants from the Philippines to support her own e-commerce business. After that Sophie began helping others hire remote talent as well. She discusses the challenges she faced early on, such as unreliable workers and quality issues, and how she learned to overcome those problems. The Benefits of Hiring Remote Workers Sophie explains how Resource Worldwide now places highly skilled remote professionals from the Philippines. They can be engineers, designers, and programmers, who work for UK and US companies. She highlights how her company is able to pay these workers significantly more than the local market rate. Yet, the cost is still 30% below UK rates. Overcoming Common Concerns Graham and Kevin raise common concerns about remote work, such as quality of work, cultural fit, communication, and time zone differences. Sophie explains how her company's rigorous screening and support processes help ensure a great fit and high performance from their remote professionals. The Impact on Worker's Lives The high salaries provided by Resource Worldwide transform the lives of the remote professionals. Workers get to buy homes, vehicles, and take vacations - things they could not previously afford. This sense of purpose and impact drives Sophie's vision for the business. Advice for Companies Considering Doing This Sophie provides guidance for companies interested in hiring remote talent. One factor is the importance of understanding cultural differences. Be transparent about expectations. Build strong relationships with remote workers to ensure a successful partnership. Clips from the Podcast Resource Worldwide https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Resource-Worldwide.mp4   Mastermind  https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Mastermind.mp4   Obstacles https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Obstacles.mp4   Impact on Worker's Lives https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Mission.mp4   Sophie - My Beautiful Daughter https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Sophie-My-Beautiful-Daughter.mp4   10 x 3 The Charity https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-10-By-3.mp4   You can watch the 10 By 3 Video that Graham helped edit...

Data Software Martin Rides is the Managing Director of The Software Bureau a leading provider of data software. He has a strong direct mail and data focused background and he joins The Next 100 Days podcast to share some of his insights. Summary of the Podcast Data Software & Cleansing Graham, Kevin, and Martin discuss the importance of maintaining accurate and up-to-date customer data. This is especially true for marketing purposes. They discuss the challenges of dealing with deceased contacts, address changes, and data quality problems. Martin explains how his company, the Software Bureau, provides software and services to help organisations cleanse and maintain their contact databases. Deceased Data Sensitivity The group delves into the sensitivity around deceased data. Receiving communications addressed to deceased individuals can be upsetting for family members. They emphasise the need for careful handling of this type of data and the importance of data cleansing to avoid it. Address Changes Martin discusses the Software Bureau's capabilities in tracing customer address changes. This can help companies reconnect with lapsed customers or those who have moved. The group highlights the value of this service. In industries like finance regulations require companies to make efforts to reunite people with lost funds. Technology Advancements The conversation turns to the role of emerging technologies like AI and machine learning in enhancing data processing and cleansing. Martin explains how the Software Bureau is exploring the use of these technologies to improve the accuracy and efficiency of their data services. Clips from this Data Software Podcast Huge Data Resources https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Huge-Data-Resources.mp4   Don't Upset the Bereaved https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Dont-Upset-the-bereaved.mp4   Data Cleansing https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Factor-the-Cost.mp4   Martin Rides Testimonial https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Testimonail.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

The Wellington Trust Jenny Moseley is the Trustee responsible for marketing at The Wellington Trust. She joins Kevin and Graham on this podcast to publicise the 90th Anniversary of The Wellington.  Graham got to know Jenny many years back, usually at the bar of a Direct Marketing Association thing with her dear late friend Rosemary Smith, a previous guest. Now, after a stellar career, including years as The Direct Marketing Association's Chair, she has joined a passionate group of people who wish to preserve the future of this magnificent ship. Summary of the Podcast Introduction to Jenny Moseley Graham introduces Jennifer Moseley, a long-time friend with an impressive career. Jenny has had roles at National Geographic and as chair of the Direct Marketing Association. Now a trustee of The Wellington Trust, Jenny is focused on preserving the historic ship The Wellington. The ship is moored alongside the Thames in London. History of The Wellington Trust Jenny provides background on The Wellington Trust. The ship itself was built in 1934. It served in the Royal New Zealand Navy before being called back for war service in World War II. The Wellington played a key role in the Battle of the Atlantic. It escorted over 100 convoys and rescued hundreds of people. The Wellington Trust is dedicated to preserving this important piece of maritime history. Fundraising Jenny discusses the ongoing fundraising and maintenance needs for the Wellington ship. Key projects include: Replacing the fire alarm system Repainting the decks Maintaining the hull below the waterline - all of which require significant funding. The Trust is seeking donations from the public and exploring corporate sponsorships to cover these costs. Education In addition to preservation, the Wellington Trust focuses on educational initiatives. They engage young people and the public with the ship's history. This includes hands-on experiences like steering the ship in the wheelhouse. They use augmented reality to bring the ship's past to life. The Trust aims to provide unique, immersive experiences that connect people to this vital piece of maritime heritage. Call to Action Graham and Kevin expressed hope that Wellington would outlast them. Please consider supporting the Trust's fundraising efforts to ensure the ship's continued preservation. Click the image of The Wellington below to go to their fundraising page. Clips from the Podcast Where is The Wellington? https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Where-is-The-Wellington.mp4   National Geographic https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-National-Geographic.mp4   Built in 1934, Launched in Devonport https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-The-Wellington.mp4   The First Floating Livery Hall https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Floating-Livery-Hall.mp4   Friends of The Wellington - Wedding & Royal Mail Story https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-RM-Story.mp4   Message to Donors https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Donors.mp4     Jenny's Testimonial for The Next 100 Days https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Testimonial.mp4 How to Donate to The Wellington Trust Email Jenny Moseley directly: jmoseley@thewellingtontrust.org The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and imple...

Midlife Unstuck Her website is Midlife Unstuck. She's a midlifer, who's seen several career changes. Northern Irish, she's moved around a bit too. Lucia has helped individuals to find similar jobs, in different companies. And she has helped perfect new board members for growing companies. Equipped with a Psychology MSc., Lucia now combines head-hunting, management, coaching and psychology. All to help to help other midlifers find a career that fits and feels much better than their current work. Summary of the Podcast Monetising The Next 100 Days Podcast Lucia and Kevin discuss how the podcast they co-host, "The Next 100 Days", was originally not intended to be monetised Kevin suggests it is being monetised by accident. They reflect on the journey of the podcast over the past 9 years. Emotional Impact of the Midlife Unstuck Podcast The group discusses how the podcast has had an emotional impact on them. Graham and Lucia share that there have been episodes that were deeply moving. Best thing to do then is "shut up and let the person talk." They reflect on how the stories shared on the podcast can be very powerful. Lucia's Background Lucia shares the pivotal moment that led her to pursue a Masters in Psychology. Her career shifted to helping people in mid-life make career changes. She describes her own experience of feeling unfulfilled in her previous corporate role. Identifying SUPERPOWERS Lucia explains her approach to helping clients identify their unique superpowers. All this to design a career that allows them to use those strengths. And to solve problems that excite them, while also earning enough money to live the life they want. She walks through the key steps in this process. Navigating Career Transitions During Challenging Times Kevin shares his own experience of being made redundant during the financial crisis. The need for financial security impacted his ability to make a more deliberate career transition at that time. Lucia explains how she approaches working with clients who are in "survival mode" due to financial pressures. Midlife Unstuck - The Brand Lucia discusses the intentional design of her Midlife Unstuck brand and website. She has a slightly distorted logo that is meant to make people pause and reflect. Lucia explains how this ties into her approach of helping clients see things from a new perspective. Career Design for Young People Lucia shares her passion for bringing career design and happiness insights to young people. These range from high school students, who she believes are not getting enough exposure to these important topics. Clips from the Podcast Before the show, Graham created this Image for Lucia's business using DALL:E But don't look at the fingers! https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Norman-Rockwell-Inspired-Later-Life-Career-Change.mp4   Lucia Helps People Move Careers https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-What-She-Does.mp4   How Does She Attract People? https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-How-She-Attracts-Poeple.mp4   The AI Question - Graham Asked AI to phrase a question https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Answer-to-AI-Question.mp4   Avoid Cryptonite https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Avoid-Cryptonite.mp4   Lucia Just Ruined GrowCFO Bingo     Testimonial https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat,

Corporate Treasury Jen Pearson is fiercely passionate about all things treasury. Working with intelligent, forward-thinking start-up leaders is her ideal customer profile. She helps them free up their time to focus on strategy and product development. They can relax knowing she has their backs with all things cash and banking. Her company, TreasuryEdge offers a range of services built on her intense devotion to sharing knowledge and building community. Summary of the Podcast What is a Corporate Treasurer? Jen explains that a corporate treasurer is responsible for managing the financial risk of a business. The treasurer focuses on handling cash forecasting, debt, and foreign exchange. In a way, they act as an in-house bank. But she's not a bank. She just tales on the tasks that would otherwise be outsourced to banks. Challenges of Working with Banks Graham and Jen discuss the difficulties of working with banks. Banks can overcomplicate processes and make it hard for businesses to understand the full costs. Jen emphasises the importance of having trusted banking partners though. But above all, she forges relationships with people who can explain things clearly. Jen's Background Jen told us how she decided to leave her corporate job and start Treasury Edge. Her focus is to provide treasury services to startups and scale-ups. She discusses the challenges of going out on her own. One thing that is clear to her now, is she has had to develop new skills beyond just treasury expertise. Advice for Early Stage Companies Graham and Jen discuss the critical importance of effective cash management, especially for early-stage companies. Jen sets up sustainable treasury processes to mitigate risks like bank failures or payment disruptions. Clips from the Podcast What is a Corporate Treasurer? https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-What-is-Treasury.mp4   It's Who You Know https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Who-You-Know.mp4   An Example of Treasury with FX Hedging https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-FX-Hedging.mp4   Talking About Start-Up and Scale Ups https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Start-Ups.mp4   Treasurers of Tomorrow https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Treasurers-of-Tomorrow.mp4   Why Focus on Young Companies? https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Why-Young-Companies.mp4     Testimonial from Jen Pearson https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Testimonial1.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

90 Minute Books Stuart's marketing and operational experience helped take 90-Minute Books from idea to an organisation that has helped over 800 business owners and entrepreneurs create their greatest lead generation tool. And in this episode of The Next 100 Days, he unpicks how everything works and why you should consider writing your own 90 Minute Book. Stuart and Graham are both MeclabsAI Guild members. What is even more exciting is Stuart's partner in 90 Minute Books is the one and only Dean Jackson, a world renowned marketing expert. Come across a landing page? Or the 9-word email? Yep, Dean was the inspiration for both. Summary of the Podcast Before We Got Started The participants, Stuart Bell, Kevin Appleby, and Graham Arrowsmith, engage in some casual conversation. They banter about British accents, the Queen, and changes to British currency and culture. Discussing the 90 Minute Books concept Graham introduces Stuart Bell, who explains his "90 Minute Books" concept. Stuart helps business owners create a valuable, conversation-starting book in just 90 minutes of recorded content. The 8-step framework focuses on identifying the target audience, crafting an attention-grabbing title, and including a clear call-to-action. Pricing and delivery options Stuart discusses the pricing model for the 90-minute books service. Prices range from $3,000 to $6,000 depending on the level of customisation and support needed. He explains the benefits of providing both digital and physical book copies. These books can be used as lead generation and relationship-building tools. Comparison to traditional publishing Stuart contrasts the 90-minute books approach with traditional book publishing, With Stuart, the goal is to create a conversation-starting tool rather than a lengthy, academic work. He emphasises the importance of maintaining the author's natural voice and tone throughout the book. Synergies with Meclabs AI  Stuart discusses the connection between his book concept and the MeclabsAI framework. MeclabsAI focuses on a sequential "micro-yes" approach to lead generation. He explains how the two methodologies complement each other in creating effective marketing tools. Potential for voice integration The group discusses the potential for integrating AI-generated voice technology to create audiobooks This offers a further way to enhance personal connection with the audience. Clips from the 90 Minute Books Podcast The Kings English https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Kings-English.mp4   90 Minutes Explained https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-90-Minutes-Explained.mp4   My Damn Toe Hurts - Single Target Market https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-My-Damn-Toe-Hurts.mp4   A Conversation Starter https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Conversation-Starter.mp4   A High Net Worth Shock n Awe Package Strategy https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-HNW-Strategy.mp4 Testimonial from Stuart Bell https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

High Ticket Sales Campaigns Mike King helps clients identify gaps in their client acquisition strategy especially with High Ticket Sales Campaigns. He helps them fix it and then scale it. Plus, he's got lots to share about being a better husband. On top of that, this Michigan high performer is also on the leadership team for the MeclabsAI development that Graham is a bit part player in! Summary of the Podcast Introduction to Mike King Graham introduces Mike King, who like Graham is part of the MeclabsAI Guild. Mike is from Michigan. His expertise is in high ticket sales campaigns. He generates leads for Cardone University, one of Grant Cardone's businesses. Mike's high ticket sales campaign approach Mike explains his approach to optimising high ticket sales campaign funnels. He runs ads, manages copywriting and creative, and works closely with the sales team to understand objections and improve the overall process. These campaigns have increased conversions for Cardone University. He offers a free "90-day onboarding playbook" that gives prospects a taste of the training before they commit to the full offering. Mike's personal story Mike shared stories about his challenging upbringing. This included an absent and troubled father. These challenges appear to have blessed Mike with deep empathy and the ability to connect with people. Naturally, this works in his favour when marketing. He shares how getting involved in men's groups and retreats has helped him heal and inspired him to mentor other men.   Clips from the Podcast Improving Metrics for Call Booking https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Improving-Call-Booking-Metrics.mp4   Cardone University https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Cardone-University.mp4   Cardone University in More Detail https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Process.mp4   A Challenging Start to Life https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Challenging-Upbringing.mp4   The Biggest High Ticket Sales Campaign Breakthrough in the Last 12 Months https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-5x-Conversion-Uplift.mp4   Mike Leaves this Testimonial  https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Strategy Sprints Simon Severino is the author of Strategy Sprints and has created over £2bn in additional sales for his clients over the last 21 years. In this podcast, Simon shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar.  Simon is a podcaster, TEDx speaker, Forbes contributor and Triathlete. Summary of the Podcast Introduction Kevin & Graham discuss their backgrounds in business and careers. Graham recently considering retirement planning and a potential pivot in his consultancy work. Community building and sales coaching Simon Severino shares his strategy for doubling business revenue within 90 days. He does this by increasing price, win rate, and sales frequency. Important is community building and sales process optimisation. One of his super skills is questioning. Strategic Value Wheel  Clips from the Podcast What Do Strategy Sprints Deliver? https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-What-Do-Strategy-Sprints-Deliver.mp4 How Do They Get 25% More in Each of the 3 Areas? https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-25-More-Price-.mp4 The Best Talk % on a Sales Call https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Best-Talk-Rate.mp4 All Without Adding a Single Lead... https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Dont-Need-Many-Leads.mp4   Philosophy, Management Consultancy and Sales Questions https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Sales-Questions.mp4   Simon Provided this Testimonial https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Testimonial.mp4   Contact Strategy Sprints   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

The AI Update Current statistics show that around 48% of entrepreneurs, businesses and experts are using AI in their work flows now. Kevin and Graham share their own involvement and speculate on the future uses of AI in their own businesses. Summary of the Podcast Introductions and Podcast Overview Kevin and Graham discussed the hype around AI and how it's changing their work. Both co-hosts are now in their 60s, so how are they faring exploring new tools to boost their skills and businesses? AI tools for research and writing Kevin shared how he uses Poe to boost research and writing. He explained the dispensing of a ghostwriter. Poe helps Kevin produce AI summaries and drafts that save time and improve output. Copywriting and marketing AI with BNSN Graham detailed BNSN / Benson's trained models that emulate top copywriters. BNSN helps Graham by improving his copywriting to the A-lister level. Cloning is a particular strength. With cloning, you can take an email from someone like Dan Kennedy... Then you apply a client's blueprint (based on the client's identity, offer, and ideal client)—hey presto, you get a brilliant piece of copy that is almost totally unique. After that, if you want to make the copy more "corporate/less hype" you can apply refiners to ape your tone of voice. Website optimisation with MeclabsAI  Graham also detailed how MeclabsAI analyses websites. There are various apps built into MeclabsAI that can do this. They are like marketing experts or professors. See What it makes of Kevin's GrowCFO website... Book creation with Designrr Graham stunned Kevin by automating a 44-page book in under 60 minutes for his son's business He used Designrr's templates, all done despite limited experience with the tool. And here's that 44-page book... Defending-the-digital-realm-a-chief-information-security-officers-guide-to-cyber-security_Selected Cyber - April 2024 Proofreading and editing with Grammarly Kevin recommended Grammarly's paid version for its AI editing. It goes beyond spelling to maximise readability. Kevin says it has improved his own writing through its detailed suggestions. Future directions of AI Both saw AI delaying retirement to optimise potential income from applying AI. Kevin spoke about cutting research time, He was an advocate of Microsoft CoPilot which integrates AI directly into common programs to boost productivity. Clips from the Podcast AI Elevates Graham's Copywriting Offer https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-BNSN.mp4   Headlines https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Headlines.mp4   Poe https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Poe.mp4   Using Designrr to Write a Book For Selected Cyber https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-A-book-Written-Under-an-Hour.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Beauty Entrepreneur Another podcast and another Australian entrepreneur, this time, it's all about beauty! Now Kevin probably could do with some work - you cannot improve perfection for Graham. Elle came across Graham via MeclabsAI Guild, a new place where you can discover solutions to just about every marketing challenge you face. The whole thing is built on Flint McGlaughlin's 10,000-plus Marketing Experiments that are the empirical underpinning of the new AI product. Elle's a big part of the Guild. Summary of the Podcast Graham introduces Elle, an Australian beauty entrepreneur and mentor. The plan was to discuss her career journey from beauty to helping others through mentoring and allowing life's flow. Beauty, mentoring and allowing flow Elle shares finding her calling in mentoring after her business crashed. She learned to accept not knowing and let life guide her. Elle emerged as a leader in eyebrows and has helped many women through difficult times. Retirement planning and flow Graham has been considering retirement, as he approaches 65 later this year. Like Elle, Graham wants to continue with fulfilling work. Elle follows life's flow to continually help others through challenges. Kevin notes life's most impactful moments are unplanned. Clips from the Podcast Geelong, Victoria, Australia https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Geelong.mp4   Inner Yes Gets Elle into Beauty Industry https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Inner-Yes.mp4   Graham Teases Kevin's Early Beginnings With Numbers! https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Kevins-First-Footings.mp4   Sheltered Childhood to Being Responsible for Other's Beauty https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Childhood-to-Beauty.mp4   What is Beauty? https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-What-is-Beauty.mp4   Brows - Elle's Astonishing Process https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Brows.mp4   Elle Uses Light Trick to Look [Insert Your Best Guess] Years Younger! https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Lighting.mp4   Elle Provided This Testimonial https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Testimonial.mp4   Contact Elle Wilson   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Wealth Management & Funding Your Retirement When it comes to wealth management who better to discuss this with than Alan Smith is the CEO of Capital Asset Management. He maintains an active and compelling Twitter account. And this week, he is our guest on The Next 100 Days podcast. He started the company in 2004. Alan is an avid thrill seeker, having climbed Mount Kilimanjaro and has a passion for skiing and family holidays. Summary of the Podcast Financial Planning & Wealth Management Graham seeks retirement guidance as he approaches 65. [If you believe I'm still in my 30s, then I have a bridge to sell you!] Alan stresses the importance of a thorough financial plan. That plan pinpoints your goals, the resources you have, and the strategies you'll take in this next phase of your life. A plan's value lies not in completion but as a living framework to navigate life changes. Investment strategies and asset allocation Alan details his "family fortress" portfolio of broad market index funds. Along with his "investment playpen" of higher risk bets. He advocates allocating primarily to equities for long-term growth outpacing inflation, though accepting short-term volatility. You should focus on fees, costs, simplicity and diversification as priorities. Choosing a financial advisor Alan argues an advisor pays for themselves through objective counsel in emotional times. Look for credentials, independence, and a personal connection to guide complex decisions over decades. Fees around 1-1.5% for advice and low-cost funds are reasonable compared to potential returns and risks avoided. Clips from the Podcast Did We Get The Wrong Alan Smith? https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Wealth-Management.mp4 Family Fortress & Investment Playpen https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Family-Fortress-Investment-Playpen.mp4 Included in Alan's wealth management driven "Investment Playpen" strategy are: a couple of start-up companies a little bit of bitcoin You should focus on the Family Fortress. Percentage split 95:5% An Investment Philosophy Based on Academic Research https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Proper-Research.mp4 Index or Active Fund Manager? https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-index-or-active-fund-manager.mp4 Get a Financial Plan completed for your Retirement https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-financial-plan.mp4   When I'm 65 https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-When-Im-65.mp4 Have an Investment STRATEGY https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Have-an-investment-strategy.mp4   The Big Takeaway https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-The-Big-Takeaway.mp4   Alan Provided This Testimonial https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Testimonial.mp4   Contact Alan Smith The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Fractional Sales Executives Mike Malloy believes the future of work is fractional, like the fractional sales executives he provides to a particular niche in the US. That niche is B2B SaaS tech companies. On this episode of The Next 100 Days Podcast, we discover a truly amazing individual, whose talents extend way beyond his subject specialism. Listen and watch to discover more about Mike Malloy. Mike spoke to us from Rye, New Hampshire where he was visiting family, but he normally resides in Lewis, Delaware (perilously close to where their President spends the majority of his time). Summary of the Podcast An Introduction Mike introduced fractional sales executives as experienced professionals who work part-time for multiple companies. These sales people provide temporary expertise to help businesses scale their sales processes. Mike's company matches experienced sales executives with growing B2B SaaS companies. He does this through an assessment of their sales systems and needs. His Fractional Sales Executives His Executives commit 5-10 hours weekly for 3-6 months on a flexible budget. Mike has vetted over 249 executives with diverse backgrounds to suit various company needs. Candidates undergo screening for skills, experience and cultural fit before recommendations to clients. Measuring Success is Like Executives provide training, processes and introductions while CEOs oversee growth. Success is tracked through qualified leads, appointments, wins and time from first contact to payment. Velocities through the funnel indicate where bottlenecks may exist. The Future is Fractional Sales Executives Fractional work was presented as the future, allowing experts to work flexibly across industries while entrepreneurs access affordable expertise. International opportunities also exist to expand client bases. Fractional sales executives were deemed a cost-effective means for companies to access experienced help and expand more quickly than funding full-time staff. Opportunities also exist to introduce this model across borders. Clips from the Podcast Outtake - Research, or the Lack of it! https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Preamble.mp4   Mike is Relentlessly Generous When Offering Fractional Sales Executives https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Relentlessly-Generous.mp4   The Future of Work is Fractional https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-The-Future-of-Work-is-Fractional.mp4   What Does Malloy Industries Do? https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Whats-the-Process.mp4   Sales Scaleability https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Sales-Scaleability.mp4   Who Makes a Good Fractional Sales Executive? https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Productive-People.mp4   How similar is Prof Mike Malloy to our Previous Guest Dr Daniel Wolter? PASTOR Problem | Agitate | Solution | Transformation | Offer | Response https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-PASTOR.mp4   Mike Malloy Testimonial for The Next 100 Days Podcast https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Testimonial.mp4   Mike Provided Some Special Resources for N100D Listeners! https://emojipedia.org/ Get emojis https://malloyindustries.com/entrepreneur-roundtable/ Attend an Entrepreneur Rountable https://bit.ly/MeetingAgendasFromMI Useful (very useful) documents https://malloyindustries.com/company-deal-flow/ Share your pitch deck with our investor network https://malloyindustries.com/resources/library-becoming-so-good/ Meet Malloy! The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth cust...