How can sports business tap into the latest digital marketing trends? Together with sports marketeer Rowin Bouwmeester from SportsGen, we dive into the digital sports marketing trends that have an impact on the sports industry. A special themed podcast for the students of the Master in Sport Management at the Johan Cruyff Institute Amsterdam. From vertical videos, digital sport consumption of Generation Z, athletes as their own media companies to the metaverse and NFTs. What's next?

The first DigiJes podcast with a special edition for the students of the Master in Sport Management at the Johan Cruyff Institute. Digital is everywhere! So, we dive into the digital marketing trends and predictions and their possible impact on the sports industry. Don’t start just doing digital, but become digital and dare to take the next step into the future with the trends that we discuss in this podcast. We are joined by online marketeer and expert Maarten Vink, owner of VanSelfie.