Marketing Made Simple

MarketingMadeSimple.com

Does your company have a clear message? If not, it could be costing you thousands if not more. The Marketing Made Simple podcast will show you how to clarify your message and create an effective website, email campaign and lead generator that will convert browsers into buyers. On this podcast, marketing expert Dr. J.J. Peterson, delivers practical marketing tips rooted in the StoryBrand framework you can apply to improve your marketing, connect with customers to gain the ultimate competitive advantage and get more cash in the door each and every week. Marketing doesn’t have to be complicated. We can show you how to build your marketing the right way. Subscribe to Marketing Made Simple today! read less
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#92: Product Boss—How to Market & Grow Your Product-Based Business
5d ago
#92: Product Boss—How to Market & Grow Your Product-Based Business
Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy RobisonIn-person collaboration and networking with Guides from across the countryHands-on training using StoryBrand’s messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide.   --   If you’re a product-based business, generating sales can be a challenge. Like most creators and inventors, you probably started off making your products in your garage and selling them anywhere you could! But as your business grows, how do you know which products you should focus on selling and what selling opportunities are going to be most profitable?   In today’s episode, J.J. and April talk with Jacqueline Snyder and Minna Khounlo-Sithep, founders of the Product Boss and co-hosts of the top-ranked podcast, Product Boss. Jacqueline and Minna are experts in growing product-based businesses and join us today to give us specific tips for all of the creators, inventors, and artists out there looking to grow sales. Tune in now to learn how going deep instead of wide, focusing on best-sellers, and telling the right story to the right customers can help you make more profit this year.   Follow and listen to the Product Boss at TheProductBoss.com/Podcast.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#92: Product Boss—How to Market & Grow Your Product-Based Business
5d ago
#92: Product Boss—How to Market & Grow Your Product-Based Business
Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy RobisonIn-person collaboration and networking with Guides from across the countryHands-on training using StoryBrand’s messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide.   --   If you’re a product-based business, generating sales can be a challenge. Like most creators and inventors, you probably started off making your products in your garage and selling them anywhere you could! But as your business grows, how do you know which products you should focus on selling and what selling opportunities are going to be most profitable?   In today’s episode, J.J. and April talk with Jacqueline Snyder and Minna Khounlo-Sithep, founders of the Product Boss and co-hosts of the top-ranked podcast, Product Boss. Jacqueline and Minna are experts in growing product-based businesses and join us today to give us specific tips for all of the creators, inventors, and artists out there looking to grow sales. Tune in now to learn how going deep instead of wide, focusing on best-sellers, and telling the right story to the right customers can help you make more profit this year.   Follow and listen to the Product Boss at TheProductBoss.com/Podcast.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step
15-03-2023
#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step
Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Are you tired of seeing dismal results from your marketing efforts? It’s frustrating to waste time and money creating a marketing strategy that you think will work – only to watch it fall flat. The initiative that was supposed to make you money ends up costing you! To make matters worse, you’re not sure what you’re doing wrong and how to fix it.   In today’s special episode, Donald Miller is back for a second week sharing from his most recent episode of the Business Made Simple Podcast all about how you can create an effective sales funnel. From optimizing your website to creating valuable lead generators and email sequences, you'll gain practical insights and insider tips that you can put into action right away. You don’t have to settle for mediocre results – tune in now and learn how to create a sales funnel that drives massive revenue for your business and clients.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#90: Donald Miller—6 Steps to Growing Your Business Without the Stress
08-03-2023
#90: Donald Miller—6 Steps to Growing Your Business Without the Stress
Every business owner knows it: running a business can be crazy stressful. Between managing finances, handling sales and marketing, and keeping up with a never-ending to-do list, it can feel like you're drowning in things to do and decisions to make. To make matters worse, many of the solutions offered to small business owners cost a fortune and don’t work.   In today’s episode, our ultimate marketing crush, Donald Miller, joins J.J. and April for a special episode to show you that growing your business doesn’t have to be overwhelming or confusing. When you know how to grow the 6 key parts of your business, you can grow your business with confidence and ease. Listen in to learn the 6-step framework Donald Miller reveals in his upcoming book, "How to Grow Your Small Business", which releases next week!   This is the last week to pre-order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast and get access to three amazing pre-order bonuses valued at over $1,000:   1) An Audio Summary of the Book: Get a 70-minute audio summary delivered straight to your inbox when you pre-order.   2) The StoryBrand Website Checklist: Turn your website into a sales machine that turns visitors into paying customers.   3) The Business Growth Bootcamp (Live Virtual Event):  Ramp up your business growth with live training from Donald Miller, J.J. Peterson, and special guest Amy Porterfield.   Don't miss out and pre-order now at GrowYourSmallBusiness.com/Podcast.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#89: Tim Arnold—Marketing Showdown: Clarity vs Creativity
01-03-2023
#89: Tim Arnold—Marketing Showdown: Clarity vs Creativity
In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience.   In today’s episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explains the 3 main tensions that marketers face when crafting their messaging and provides practical tips for finding the right balance. Listen in now to learn how embracing both sides of each tension will help you create marketing that both resonates with your audience and drives results.   Get more great insight from Tim around "both/and" thinking at TimArnold.ca. You can also access Tim's free PDF printout of the 3 Healthy Tensions discussed in today's episode here (or copy and paste the link below): https://drive.google.com/file/d/1kqd3omvAMcWGLFC_CAHtG4VomsNGmuFx/view?usp=sharing   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?
22-02-2023
#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE   --   Do you get overwhelmed when new technology starts sounding like a foreign language? That’s how a lot of people feel about Web 3.0. The concept isn’t easily understood, which makes people assume it’s probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impact on digital marketing.   In today’s episode, J.J. talks with Steph Taylor, host of the Imperfect Action podcast and owner of a million-dollar online business. Steph helps J.J. explore the exciting new world of Web 3.0 and why it's going to matter for marketers. If you’ve ever been frustrated by Instagram algorithms or the power that other digital marketing platforms have over your marketing efforts, you’ll love hearing how Web 3.0 is going to change all of that. Listen in now to learn why Web 3.0 matters for you and how you can leverage it to serve more customers!   Listen to and follow the Imperfect Action podcast at StephTaylor.co.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#87: Emily Thompson—How to Build the Business and Life You Want
15-02-2023
#87: Emily Thompson—How to Build the Business and Life You Want
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE   --   Does your business feel more like a prison than a playground? If so, you’re not alone. Many entrepreneurs feel like their business is sucking the life out of them and their dream of having freedom and flexibility has slowly slipped away. But most entrepreneurs get into business because they want to live life on their terms. How can you run a successful business and build the life you want simultaneously?   In today’s episode, J.J. and April talk with Emily Thompson, host of the award-winning Being Boss podcast. Emily shares tips for how to run your business instead of your business running you. You’ll learn how finding clarity, making strategic choices, and taking a step back can help you pivot your business away from feeling like a prison so you can start making it feel like a playground. Listen in now to learn how to build the business and life you want!   Listen to and follow Being Boss at BeingBoss.club/Podcast. Click the link below to download and create your dream day using Emily's free PDF: https://beingboss.club/wp-content/uploads/2017/09/BeingBoss_IDEALDAY.pdf   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#86: The Secrets of Story in Marketing
08-02-2023
#86: The Secrets of Story in Marketing
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE -- Do you ever feel bored with your own messaging? If so, it’s probably because you’ve lost sight of your customer’s aspirational identity. When you lose sight of who your customers want to become, you lose the power to show them how you can help them get there.   In today’s episode, April interviews the storytelling master himself and the Head of StoryBrand, Dr. J.J. Peterson. You’ll hear an inspiring story about how J.J personally helped one of StoryBrand’s clients develop an aspirational identity for their internal team. The result? A message so compelling it resulted in narrative transportation and company transformation. Listen in now to learn how to use aspirational identity and narrative transportation to reach and impact more people!   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#85: Building a Marketing Business with the Power of Story
01-02-2023
#85: Building a Marketing Business with the Power of Story
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Business Insider recently listed marketing as one of the worst-paying college majors. Because marketing is constantly changing, the article argues that your return on investment in a marketing degree will likely be very minimal. But what if we told you that when you understand how to use story in marketing, you can make a lot more money than you think?   In today’s episode, J.J. and April talk with three StoryBrand Certified Marketing Guides: Dave Evans, Meredith Siss, and Keith Lauver. Each of these marketers share key moments along their journey of building a marketing business, how StoryBrand has been pivotal to their success, and the financial results they’ve been able to achieve. Listen in now to learn how StoryBrand can help you increase your value as a marketer whether you’re already in marketing or are looking to get started.   You can reach out to Dave, Meredith, or Keith directly at:   MarketingMadeSimple.com/Dave-Evans   MarketingMadeSimple.com/MeredithSiss   MarketingMadeSimple.com/Keith-Lauver   --   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#84: Pat Flynn & Matt Gartland—Why Creating a Community and Connection Matters (Not Just Content)
25-01-2023
#84: Pat Flynn & Matt Gartland—Why Creating a Community and Connection Matters (Not Just Content)
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content is an important part of your marketing strategy. But have you considered that developing community and connection matters just as much – if not more – than content creation?   In today’s episode, J.J. and April talk with Pat Flynn and Matt Gartland, CEO’s of Smart Passive Income (SPI) where they help people build their audience and monetize their work. They share how creating community and building relationships is a key component to a successful business. Instead of relying on content alone to connect with potential customers, listen in to learn how building a smaller, more intimate community can help you grow your business (and enrich your life in the process!).   Follow and listen to the SPI Podcast at SmartPassiveIncome.com/Shows/SPI/. You can also get the steps and tools you need to build and foster your community at SmartPassiveIncome.com/All-Access/.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#83: How to Make Your Dream Podcast a Reality
18-01-2023
#83: How to Make Your Dream Podcast a Reality
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting a podcast can seem intimidating and you may feel like you don’t have what you need to get started.   In today’s episode, J.J. and April talk with Benjamin Shapiro, producer and host of the MarTech podcast, about what it really takes to start a podcast. Ben shares how aspiring podcasters should think of growing their podcast in 3 distinct phases, and how knowing what the first phase looks like can free you to get started. Listen now to learn what you can start doing immediately to get started on your dream!   Listen to and follow the MarTech Podcast at MarTechPod.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth
11-01-2023
#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Have you ever wondered if your marketing strategy can sustain your business for the long haul? Every business needs a dependable marketing plan to generate qualified leads for their business. But if you don’t have a marketing strategy proven to work long-term, your business won’t last long enough to help the people who need what you have to offer.   In today’s episode, J.J. and April talk with Amy Porterfield, host of the Online Marketing Made Easy podcast and author of upcoming book Two Weeks Notice. Amy shares 5 email marketing secrets that every business needs to know to sustain long-term business growth. Listen in to learn 5 secrets about email marketing that will help you grow your audience, generate more qualified leads, and ultimately, help your business help more people!   Pre-order Amy's new book, Two Weeks Notice, at TwoWeeksNoticeBook.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#81: Leveraging the Science of Human Behavior in Marketing
04-01-2023
#81: Leveraging the Science of Human Behavior in Marketing
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   What if you knew exactly what would motivate your customers to take action? Here’s a secret: you don’t have to guess at what that would be! There’s a science behind human behavior, and you can leverage it to get more curiosity, clicks, and customers. But you have to learn these psychological triggers before you can use them – and that’s exactly what you’ll learn in this episode.   Listen in to hear J.J. and April’s conversation with Phill Agnew, host of Nudge, a podcast simplifying behavioral science, and expert in behavioral psychology. Phill walks you through specific behavioral science tools you can use to motivate customers to take action and convince them to buy. With examples from numerous studies with undeniable results, you’ll walk away from this episode with a scary amount of power to get people to act. Be sure to only use this new-found power for good!   Follow and listen to Nudge at NudgePodcast.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)
28-12-2022
#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)
Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey.   Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts:   Marketing Mixtape Part 2 Spotify Playlist https://open.spotify.com/playlist/3if3bHS5HDK25ouENO8HtG?si=9c5389b40b654673   Direct Links to Full Episodes on Apple Podcasts:   #51: How to Make Your Marketing More Inclusive https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000565620267   #70: How Do I Make My Copy Clear, But Not Boring? https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000583138137   #72 - How to Fundraise Using the StoryBrand Framework https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000584765883   #58 - How to Start a Successful Marketing Side Hustle https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000571319093   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
BONUS: Business Made Simple—Top Business Growth Hacks of 2022
26-12-2022
BONUS: Business Made Simple—Top Business Growth Hacks of 2022
Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth.   In this bonus episode of the Business Made Simple Podcast, you'll get the top business growth hacks highlighted from the best episodes of 2022. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023!   Re-listen to the full episodes from today's show on Spotify or Apple Podcasts:   Top Business Growth Hacks of 2022 Spotify Playlist https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54760   Direct Links on Apple Podcasts   #86: Scale Your Startup with 90 Minute Workdays https://podcasts.apple.com/us/podcast/scale-your-startup-with-90-minute-workdays/id1092751338?i=1000576911190   #56: Curing the Overworked, Overwhelmed Business Owner https://podcasts.apple.com/us/podcast/curing-the-overworked-overwhelmed-business-owner/id1092751338?i=1000548802730   #95: Will Guidara—Why a Culture of Hospitality Matters for Every Business https://podcasts.apple.com/us/podcast/will-guidara-why-a-culture-of-hospitality-matters/id1092751338?i=1000583667492   #70: Amy Porterfield—How to Start a Successful Business From Scratch https://podcasts.apple.com/us/podcast/amy-porterfield-how-to-start-a-successful-business/id1092751338?i=1000559312149   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#79: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 1)
21-12-2022
#79: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 1)
If you’re feeling overwhelmed as we close out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023.   Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this episode, J.J. and April give you a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023!   Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 1 Spotify Playlist https://open.spotify.com/playlist/5f2mrAgMLErv7VjcTusHVj?si=49f42532ed834ee6   Direct Links to Full Episodes on Apple Podcasts: #37: What You Need to Make Your Website Work https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #60: What You Actually Need to Know About SEO https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #49: The Best Way to Use Testimonials to Grow Your Business https://podcasts.apple.com/us/podcast/the-best-way-to-use-testimonials-to-grow-your-business/id1569923210?i=1000563757386   #31: How to Build Your Social Media Content Calendar https://podcasts.apple.com/us/podcast/how-to-build-your-social-media-content-calendar/id1569923210?i=1000548327400   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#78: Is Your Website Costing You Customers?
14-12-2022
#78: Is Your Website Costing You Customers?
Are you stuck trying to figure out how to design and organize your website? You’re not alone. Creating your company website is one of the most important steps you take when you build your business. But if you’re like a lot of companies, you’re so close to your business that it’s hard to step back and see it from your customer’s perspective. And when your website isn’t tailored to resonate with your specific audience, it’s going to cost you customers.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Curt Stockwell. Whether you’re creating a website for the first time or revamping one you already have, Curt shares a few key things you need to keep in mind when it comes to creating a website that works. Listen in to learn how you can optimize your website so you can win more customers and grow your business!   Contact StoryBrand Certified Guide Curt Stockwell directly at MarketingMadeSimple.com/Curt-Stockwell.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#77: 4 Tips for Recruiting Top Talent to Join Your Team
07-12-2022
#77: 4 Tips for Recruiting Top Talent to Join Your Team
If you’re stretched thin and having trouble recruiting the right people to join your team, it can feel like an uphill battle. You have to keep doing the work at hand while taking on the time-consuming task of hiring new team members. It can be discouraging, especially when so many businesses are struggling to find good employees.   In today’s episode, J.J. and April talk with Becky Martin, StoryBrand Certified Guide, about how the StoryBrand framework can help you find the right people faster. Listen in to learn 4 key tips on using the StoryBrand framework in your hiring process so you can recruit top talent and grow your company: 1) Be clear 2) Share testimonials 3) Incorporate aspirational identity 4) Include a 3-step plan.   Contact StoryBrand Certified Guide Becky Martin directly at MarketingMadeSimple.com/Becky-Martin.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#76: How to Succeed With Bigger Clients and Their Gatekeepers
30-11-2022
#76: How to Succeed With Bigger Clients and Their Gatekeepers
Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you’re not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up the chain. But in reality, it will be more like a game of telephone where your message gets lost in translation, costing you important business deals.   In today’s episode, J.J. and April talk with StoryBrand Certified Agency Owner, David McAndrews. With expertise selling B2B, David shares some key tips for turning gatekeepers into your brand’s champion so your message gets through to the right people. Listen in as David shares three important tips for selling B2B so you can start landing your dream clients and closing bigger deals.   Contact David McAndrews of Goalpost Group, a StoryBrand Certified Agency, directly at MarketingMadeSimple.com/David-McAndrews.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#75: When the Words Aren’t Flowing in Your Marketing (How to Get Unstuck!)
23-11-2022
#75: When the Words Aren’t Flowing in Your Marketing (How to Get Unstuck!)
Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain why my business matters?!” or “I’m a marketer, why isn’t this easier?!”   In today’s episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey’s marketing and finding the right words to help her make more money.   Contact StoryBrand Certified Guide Kelley Hartnett directly at MarketingMadeSimple.com/KelleyHartnett.   Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.   Learn more about Kelley and Angie's client, Stacey Brown Randall, at StaceyBrownRandall.com.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!
16-11-2022
#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!
With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You’re not alone! That’s why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you!   In today’s episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023!   Do you really want to energize your marketing and messaging heading into the new year? Then register today at StoryBrand.com/LIVE for the upcoming StoryBrand Marketing Workshop. Work directly with a coach who will show you how to fix your marketing in just two days (December 6 & 7, 2022) and create a clear Brandscript that actually compels customers to buy from you! Register for the StoryBrand Marketing Workshop now at StoryBrand.com/LIVE.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand