If you are looking for ways to boost your brand awareness, reach and engagement, you might be wondering whether you should invest in brand advocates or paid influencers. Both of these groups of people can help you promote your products or services, but they have different roles, benefits and challenges. In this post, we will explain the difference between brand advocates and influencers, and why you need both for your marketing strategy.

Brand Advocates vs Influencers: How to Shape Your Marketing Strategy - Startup Lessons

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