The Business Communicators

Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers. read less
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Episodes

Reddit’s API Rebellion, Fan Power in Sports, and the Apple Vision Pro
Jun 19 2023
Reddit’s API Rebellion, Fan Power in Sports, and the Apple Vision Pro
More than a week after Apple’s WWDC, communications professionals across the globe are evaluating Apple’s latest “one more thing” – the Apple Vision Pro. With a hefty price tag of $3,499, will businesses embrace the headset and utilize augmented reality for their day-to-day operations? What are the implications for communications professionals as we shift toward a world that embraces VR and AR?Then, Austin and Thomas breakdown Reddit’s rebellion after a number of subreddits (forums) went dark as moderators attempted to hold the platform hostage over CEO Steve Huffman’s new direction on API access – potentially putting some apps like Apollo and others out of business. The show wraps on the diamond by discussing the Oakland A’s “reverse boycott” with fans demanding that owner John Fisher sell the team due to his efforts to move the franchise to Las Vegas. The podcast analyzes what corporate comms and marketing pros can learn from international sports and how treating the fans/customers always pays dividends in the long run.  Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website
Lost in the Sauce: The Ethics of a TikTok Murder Investigation
May 5 2023
Lost in the Sauce: The Ethics of a TikTok Murder Investigation
TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.What is the cost of virality? Is it worth sacrificing one’s morals or ethics?LA-based writer and content creator Meredith Lynch joins The Business Communicators to offer her insights into the controversy driven by Waks’ investigation, his numerous brand plugs of Foresyte, and allegations that have surfaced on his since-deleted Twitter account that have racist, homophobic, and misogynistic undertones. The podcast further breaks down Foresyte, the company CEO Stephen Eddy’s string of deleted DMs and LinkedIn posts boasting about Wak’s TikTok exploits, and the Denver-based firm, Heinrich Marketing, who is providing $1 million in agency services (according to SEC filings) for the company.The show wraps by analyzing the actions brands must take when working with influencers, the dangers of cyber vigilantes, agency accountability, and lessons to be learned moving forward.Editor’s Note: The Business Communicators made multiple attempts to reach Foresyte, Ken Waks, and Heinrich Marketing for comment. According to SEC filings, Heinrich Marketing is Foresyte’s established marketing agency. Heinrich president and owner George Eddy is the lead investor. We received no response.Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW MEREDITH ON SOCIAL MEDIA 🎵 TikTok📸 Instagram🎟️ PatreonFOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website
The Sudden Silence of Business Leaders; 2023 Comms Predictions
Feb 6 2023
The Sudden Silence of Business Leaders; 2023 Comms Predictions
Business leaders have historically played a significant role in using their platform and influence to speak out on pressing issues such as social justice, equality, and sustainability. However, in recent months, companies and organizations that had previously pledged to “create more inclusive cultures” have recently provided a "no comment” when asked to speak on hot-button issues. Why are leaders communicating less during heightened moments of crisis? The podcast breaks down why “authenticity” is paramount when corporate executives engage in civil discourse. The show wraps as the panel provide their communications-focused predictions for 2023 – propaganda, tech companies going bankrupt, the metaverse, and why TikTok will ultimately be banned in the U.S. according to Austin: “If you don’t think China is using ByteDance to spy on you, you’re completely misguided.” Editor’s Note: Season five is here! The podcast ushers in a new era with the addition of Kim Davis as a co-host – and we couldn’t be more excited.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website
Does Wealth Equate Happiness?
Jul 25 2022
Does Wealth Equate Happiness?
Depending on who we ask or what we consume in the media, the psychology of wealth for many individuals can be viewed as a more subjective term. As a culture that mostly views ‘chasing paper’ to accumulate visible assets, are we doing all that we can to ensure that our abundance is creating a legacy for our families, and impacting in our communities?Author, CPA, and attorney David York has worked with a number of financially successful clients over the years, and their interactions have left an indelible mark that also drives his latest book, The Gift of Lift – Harnessing the Power of Stewardship to Elevate the World.David joins Austin, Hattie, and Thomas to talk about stewardship, how to distinguish wealth and money, and more importantly how we can use our stewardship of wealth to make a positive, lasting impression on lives and communities.The show closes this week by discussing remote work and how one comedian is fighting cancel culture by taking back his own work – even with a massive financial risk.Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK 📚 Order “The Gift of Lift” 💻 Visit David’s websiteFOLLOW US ON SOCIAL MEDIA 🎬 Facebook  🐦 Twitter 📸 Instagram 📥 LinkedIn 🎥 YouTube🎶 TikTokSUBSCRIBE TO OUR PODCAST 🎙 Apple Podcasts 🎙 Spotify 💻 Website FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website