Sep 26 2024
Crafting Luxury: Building a Brand with Elizabeth Solaru
In this captivating episode, we sit down with Elizabeth Solaru, the multi-award-winning founder of Elizabeth's Cake Emporium and a true Luxpreneur. Elizabeth shares her remarkable journey from microbiologist to luxury cake designer, revealing the secrets behind creating one of the world’s most opulent wedding cake companies. She offers deep insights into how to start and build a successful luxury brand, with practical tips on market positioning, storytelling, and brand identity.
Elizabeth's extensive experience working with royalty, celebrities, and high-net-worth individuals, combined with her business acumen, shines through as she discusses the essence of exclusivity, global branding, and maintaining authenticity in a rapidly evolving luxury market. From marketing strategies and the role of social media to balancing craftsmanship with innovation, this episode is packed with invaluable advice for anyone looking to break into or expand within the luxury industry.
Tune in to learn from Elizabeth's journey and expertise on luxury branding, creativity, and how to set yourself apart as a true Luxpreneur!
Bio
Elizabeth Solaru is the multi award-winning founder of Elizabeth's Cake Emporium. Recognized as one of the best wedding cake companies in the world, her company creates the most opulent and beautifully handcrafted cakes. A pioneer in the wedding industry, her creations have been featured in numerous national and international blogs and publications, including Vogue, Tatler, The Times, WedLuxe, Brides, Martha Stewart, The Telegraph, and HELLO.
Clients include British, European, and Middle Eastern royalty, celebrities, and high-net-worth individuals. Elizabeth has appeared on the BBC, the Good Food Channel, BBC Radio, and Sky Living as a luxury expert.
Elizabeth is an international keynote speaker and competition judge who travels the globe, and she presents on a number of topics, ranging from her own inspirational creative journey from microbiologist and headhunter to luxury cake maker, to encouraging diversity in the luxury industry.
Author of the best-selling artisan cake book Opulencia and host of the Luxury Business Podcast, Elizabeth continues to inspire and educate. Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand, delves into luxury entrepreneurship, offering readers a comprehensive guide to building a successful luxury brand.
Elizabeth Solaru's influence extends beyond cake artistry. She is the CEO and Founder of Diversity in Luxury Awards, celebrating excellence and diversity within the luxury sector. As a business consultant, she advises luxury brands on how to innovate and thrive in a competitive market, known for her dynamic approach to business and her focus on creating authentic connections.
Recognised as one of the Masterful 100 by the prestigious Eat Love Savor, Solaru is celebrated not only for her artistic talent but also for her business acumen. She has been a keynote speaker at prominent events at JP Morgan, The Inner Circle Experience and international business forums, where she discusses the intersection of luxury, creativity, business, and diversity.
Elizabeth Solaru’s latest venture explores the evolving landscape of the luxury market and offers insights on how brands can stay ahead in a rapidly changing world. Through her consultancy, publications, and public speaking, Solaru continues to shape the future of the luxury industry, championing innovation, diversity, and excellence.
Connect with Elizabeth:
LinkedIn
Website
The Luxpreneur Book