Data quality is part of data intelligence. It's a topic that lot of people are concerned about, and it makes engagement and adoption around data intelligence solutions better. With many data quality solutions with different approaches available in the market, customers need to be able to choose the one that works best for them.

Plus, if you are someone like Alation, a vendor whose core business is not data quality -- if you can't beat them, join them. As Alation CEO and co-founder Satyen Sangani shared, that was the thinking behind today's announcement of the Alation Open Data Quality Initiative (ODQI) for the modern data stack.

As Alation notes, the program provides customers with the freedom of choice and flexibility when choosing the best data quality and data observability vendors to fit the needs of their modern, data-driven organizations. We caught up with Sangani to discuss the ODQI and where it fits in the broader data intelligence landscape, as well as Alation's strategy and evolution.

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