PODCAST EPISODE

How TikTok Can Boost Your Business with Leslie Hatch Gail (EP.75)

Stand Out

27-04-2021 • 34 mins


You may not have used it, but by now you’ve probably heard of TikTok, the newest social media platform to infiltrate the lives of millions of people across the world. Our guest today, Leslie Hatch Gail, is currently pursuing a PhD in psychology, while running her own business and a TikTok account which has become a sensation with 127 000 followers! She joins us on today’s show to share where her love for TikTok originated, and what has sustained this fond feeling towards the platform. If you aren’t sure where the benefits of TikTok lie in a professional sense, this dynamic woman makes that very clear in this episode! We dive into Leslie’s very first “accidental” post which went viral; the types of videos that she posts; life lessons that she has learnt through TikTok; the importance of having a thick skin when creating public content, and how she plans to utilize her TikTok status in the future. “Ready, Fire, Aim,” is her TikTok bio, and we would all do well to take a page out of Leslie’s book!

Key Points From This Episode:

  • Clare’s first experience using TikTok and how she has progressed since then. [00:01:44]
  • How Leslie was drawn into the world of TikTok, and why she quickly got hooked. [00:04:07]
  • Why Leslie prefers watching TikTok to watching Netflix. [00:06:00]
  • The appeal that TikTok offers Leslie as a place to creating her own content. [00:07:01]
  • One of the unique features of TikTok and how this benefits content creators on the platform. [00:08:57]
  • What the majority of Leslie’s TikTok content consists of. [00:10:00]
  • How to find Leslie on all social platforms. [00:11:29]
  • Leslie’s “accidental” first TikTok post, and the response she received. [00:12:54]
  • Followers and likes that Leslie has on her TikTok account [Hint: These are big numbers!] [00:15:16]
  • The PhD that Leslie is pursuing, her plans for her business, and how TikTok relates to these elements of her life. [00:16:19]
  • Ways Leslie uses TikTok to benefit her professionally, and her plans for the future. [00:18:56]
  • Demographic representation of Leslie’s follower base. [00:23:20]
  • Different titles that Leslie uses for her different video styles. [00:26:50]
  • Leslie explains her “Ready, Fire, Aim” strategy and the nature of viral videos. [00:28:20]
  • How the style of comments change as the volume of comments reaches a particular threshold. [00:30:32]
  • Connection and the sense of community that is fostered through social media platforms, and personal stories from Clare and Leslie which highlight this. [00:31:29]

Links Mentioned in Today’s Episode:

Declare Order — https://www.declareorder.com/

Declare Order on TikTok — https://www.tiktok.com/@declareorder?lang=en

Declare Order on Instagram — https://www.instagram.com/declareorder/

Declare Order on Facebook — https://www.facebook.com/pg/declareorder/photos/

Leslie Hatch Gail on LinkedIn — https://www.linkedin.com/in/leslie-hatch-gail-m-ed-79a66240

Tik Tok — https://www.tiktok.com/en

The Home Edit — https://www.thehomeedit.com/the-show/

Apartment Therapy — https://www.apartmenttherapy.com/

Leslie Josel — https://www.orderoochaos.com/

Target — https://www.target.com/

Hollister — https://www.hollisterco.com/shop/wd

Dancing with the Stars — https://abc.com/shows/dancing-with-the-stars

Queer Eye for the Straight Guy — https://www.nbc.com/queer-eye-for-the-straight-guy

Carson Kressley — https://www.imdb.com/name/nm1390215/

NAPO University — https://www.pathlms.com/napo

NAPO — http://napo.net/join

NAPO on YouTube — https://www.youtube.com/c/NAPONet/

NAPO on Twitter —https://twitter.com/NAPOnatl

NAPO on Instagram — https://www.instagram.com/napo_natl/?hl=en

NAPO on Facebook — https://www.facebook.com/NAPONatl/

NAPO on LinkedIn — https://www.linkedin.com/company/naponational