Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Play Trailer
Official Trailer: Online Marketing Made Easy with Amy Porterfield
28-08-2020
Official Trailer: Online Marketing Made Easy with Amy Porterfield
How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling, and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts. *** For more episodes, show notes, and transcripts, please visit For more about Amy Porterfield, please go to Rate, Review, & Subscribe on Apple Podcasts “I love Amy and Online Marketing Made Easy.” please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
#522: The Gratitude Series: Glo Atanmo
Today
#522: The Gratitude Series: Glo Atanmo
How to create time freedom, location freedom, and financial freedom in your life One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just that.  She’s has created a life of her own design – working just a couple months out of the year, traveling the world, and making an incredible living doing what she absolutely loves.  But how? Tune in to hear how Glo has set up her life in a way that works for her, and how she prioritizes what matters most while earning a significant income.  I promise, this will leave you feeling incredibly inspired. Plus, this episode is part of our Week of Gratitude & Giving – which means that I’m giving away a GRAND PRIZE! Stick around to the end to hear how you can win: A one-year subscription to the Full Focus PlannerA 6-month membership to Social Curator A copy of my book, Two Weeks Notice All of my Two Weeks Notice pre-order bonusesA one-year membership to GrowthDay The Barefoot Dreams blanket  Happy listening! P.S. Thank YOU, my dear listener, for tuning in and being part of my own entrepreneurial journey. I’m grateful for you! Here’s a glance at this episode... [02:57] Glo looks at freedom in three categories: time, financial, and location. [03:16] She’s visited 93 countries and 6 continents, and gets paid to travel as a travel blogger.[04:38] Glo has categorized her priorities, built relationships, and played the long game. [06:56] Glo's seasonable framework: Winter is for learning new skills; Spring is for making revenue; Summer is for celebrating success; Fall is for listening to feedback, trends, and the market. [10:08] Enter to win the grand prize by going to @AmyPorterfield on Instagram, finding the post for today's episode, and leave a comment with what you are most grateful for. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#521: The Gratitude Series: Yours Truly!
Yesterday
#521: The Gratitude Series: Yours Truly!
The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh? Right now, things like… …generating seven-figure revenue …having a 25-person team …being friends with the entrepreneurs you admire… May seem improbable… even impossible. But the truth is, you don’t know what’s ahead for you. Your wildest dreams probably don’t even equate to what’s actually going to unfold.  In this episode, I offer a reminder of everything you’ve been working so hard to build - as I reflect on the highs and lows of building a wildly successful business from nothing. I remember like yesterday how hard those early years were. And if you’d told me then that I’d have what I do now (the team, the revenue, the community, and a heart full of gratitude), I’d have laughed too. As for what I’m most grateful for in entrepreneurship… You’re probably experiencing it right now. And in this special episode, I hope you’ll realize that this experience is what will make you.  And don’t forget, this episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes:  A one-year subscription to the Full Focus PlannerA 6-month membership to Social Curator A copy of my book, Two Weeks Notice All of my Two Weeks Notice pre-order bonusesA one-year membership to GrowthDay The Barefoot Dreams blanket  Listen to the very end to hear how to enter. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#520: The Gratitude Series: Jasmine Star
2d ago
#520: The Gratitude Series: Jasmine Star
Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode There are so many things to be grateful for as an entrepreneur -- the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few. But one thing on the list that often gets overlooked are those incredible friendships with other entrepreneurs that you create along your journey. It’s those entrepreneurial friends who can help you through the tough times in ways that other supportive people in your life simply can’t – not because they don’t want to, but because they don’t know exactly what you’re going through.  For me, Jasmine Star has been one of those friends. She’s been with me for the ups, the downs, and everything in between. And I’m there for her, too. I won’t lie, what Jasmine shares in this episode brought me to tears. I was reminded of how grateful I am for her friendship, and also that I’m able to show up in a way that makes an impact on her, too. This very special episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes:  A one year subscription to the Full Focus PlannerA 6 month membership to Social Curator A copy of my book, Two Weeks Notice All of my Two Weeks Notice pre-order bonusesA  one year membership to GrowthDay The Barefoot Dreams blanket  Listen to the very end to hear how to enter. Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#519: The Gratitude Series: Anthony Trucks
3d ago
#519: The Gratitude Series: Anthony Trucks
How to set your scale, build a life that you want, and practice gratitude In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching.  As a foster kid raised in poverty, life was incredibly difficult for Anthony growing up. But after experiencing setback after setback, he learned how to transform his obstacles into achievements and completely shifted his identity. Anthony shares his incredible story of growth, the impact entrepreneurship has had on him, and steps you can take to create a life that’s intentional. And guess what? This is the first day of our Week of Gratitude & Giving – and as part of it, I’m giving away a GRAND PRIZE! It includes:  A one-year subscription to the Full Focus PlannerA 6-month membership to Social Curator A copy of my book, Two Weeks Notice All of my Two Weeks Notice pre-order bonusesA 6-month membership to GrowthDay The Barefoot Dreams blanket  Stick around to the end of the episode to hear how to enter. And as always, thank YOU, my dear listener, for tuning in and being part of this entrepreneurial journey.  Enjoy!  Here’s a glance at this episode... [02:08] We are kicking off our Week of Gratitude & Giving. Each day this week, I'm releasing a very special clip from some of my entrepreneurial friends. [04:48] I'm giving away a grand prize that includes a one-year subscription to the Full Focus Planner, a 6 month membership to Social Curator, a signed copy Two Weeks Notice and all of the bonuses, a membership to GrowthDay and a Barefoot Dreams Blanket. [06:11] Each episode has a new way of entering which you’ll hear at the end of each episode. The more you participate the more entries you get. [07:15] Anthony Trucks is a former NFL player and American Ninja Warrior. He now teaches people how to make identity shifts happen. [09:20] Identity is a big piece of who we see ourselves to be, and you can always shift who we see ourselves to be. [12:16] Entrepreneurship is what changed Anthony's life. He set it up in a way to provide value, which allowed him to upgrade his identity.[15:03] In his new identity, Anthony sets his own scale, schedules time to meet that scale’s level, and isn’t afraid to do the ‘dark work’ that allows him to shine.[17:08] Enter the giveaway today with a snapshot of this episode. Share it to your Instagram story and tag @AmyPorterfield with what you're grateful for. Use the hashtag #OMMEGratitude. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#518: Sweeten the Deal: How To Create a Bonus Package That Gets Your Audience to Buy
23-11-2022
#518: Sweeten the Deal: How To Create a Bonus Package That Gets Your Audience to Buy
>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You Everything you need to know about course offered bonuses When I was a kid, every once in a while my mom would let my sister and I buy a sugary cereal. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on! It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a really cool prize at the bottom of the box.  The whole way home from the grocery store, all my sister and I could talk about was what the prize was going to be, and all the important details about how it would go down the next morning when we opened the box. This little “bonus” in the bottom of the cereal box got us so excited to eat breakfast the next morning that we could hardly wait for it! And when I think back on this memory as an adult, I’ve realized that this is actually how I look at course offered bonuses -- and how they not only create urgency around buying your product, but provide a ton of value to your audience.  In fact, with every course bonus that I create, it’s my goal for my students to anticipate just how good it’s going to be, and cannot wait to get their hands on it.  And that, my friend, is what this episode is all about. In it, you’ll learn: How many bonuses you should include with your offerWhat content you can should use for your bonus packageWhat to include in your bonus that will make it extremely enticingThe different types of bonuses and how you can include them in your offerHow to put a value on your bonus Plus, to help inspire you when you start creating your own bonuses, I’ve created a free resource that includes 5 amazing bonuses from my students.  This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#517: When To Give Up Or See It Through When Something Fails In Your Business
22-11-2022
#517: When To Give Up Or See It Through When Something Fails In Your Business
What to do when you start to wonder “Am I really good enough?” Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business?  I know I have.  Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it.  This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways.  And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up. No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’ And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in. Here’s a glance at this episode... [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them.[08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up.[10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work. [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough! [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs.[15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb
17-11-2022
#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb
A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love.  But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout. In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home!  It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show. Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!)  In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column.  In this important conversation, Lori shares how to: Find balance between vulnerability and being viewed as an expertLean on your own intuition more when making stressful decisions Tap into more acceptance and enjoyment when things change, versus fear Navigate loneliness as an entrepreneur Plus much, much more!  I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments
15-11-2022
#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments
How we got scrappy, rallied together, and did something we’ve never done before in the history of my business If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation.  Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you.  I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan.  But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic. Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team.  In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year. You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between. Here’s a glance at this episode... [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.[05:32] The customer experience department also fielded over 600 concierge phone calls. [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.[14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.[18:57] When you need to close a gap, I recommend that you DSD, or do something different. [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?
08-11-2022
#513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?
Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts.  The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here.  But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments.  You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business.  It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth. I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode. You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you. I hope you find these concepts as fascinating and enlightening as I do. Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
03-11-2022
#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
How to harness your inner mean girl and fall in love with the person looking at you in the mirror If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini.  She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal.  I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’. She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up. We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time. I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#511: Are You Living In The Gap? Or The Gain?
01-11-2022
#511: Are You Living In The Gap? Or The Gain?
Instead of measuring what you’ve missed, measure how far you’ve come If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy.  I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement.  In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it.  Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal. This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach. The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success! I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall. In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#509: How To Know When To Quit
25-10-2022
#509: How To Know When To Quit
Work will always be there, so make time for experiences that truly light you up Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times. But whether you’re new to the entrepreneurial game or have already found success, there may come a time when you get so wrapped up in your business that everything else in your life falls to the wayside.  Maybe you stop hanging out with your friends, taking vacations, or spending time doing the things that you love or exploring new hobbies outside of work. Or, if you’re like me, maybe you come to the stark -- and somewhat embarrassing – realization that without your business, you’re not even sure who you are. You don’t have any hobbies to talk about, and can’t remember the last time you did something ‘just for fun.’ In fact, during my five-week sabbatical, I became acutely aware that the core of my being -- my entire identity -- is almost solely tied to the success of my business.  The whole experience gave me a reality check that left me feeling a bit sad and empty. Of course my business brings me joy -- but it’s important that I have other things, outside of work, that make me happy and give me purpose. In this episode, I uncover how I’m making room in my life for those moments and experiences that light me up, outside of Amy Porterfield, Inc. And I won’t lie -- taking the time to do fun things when I feel like I have a million plates spinning in the air can be tough… but I know deep down that it’s worth it.  So if you have ever been asked the question, “What do you do for fun?” and have had a hard time coming up with an answer, this episode is for you.  Happy listening! P.S.- If you want to hear more about the many realizations I had during my sabbatical, check out episode #478: 5 Weeks Unplugged: Lessons From My Sabbatical. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball
20-10-2022
#508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball
How adding a subscription box to your online business can be a game-changer for your bottom line Have you ever thought about adding a subscription box to your business?  If you haven’t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further. I know, I know. You’re probably thinking, “But Amy, I’ve got enough on my plate with my business already… and this just sounds complicated.”  But here’s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it. Julie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality.  In this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus:  How to decide what the focus of your subscription box should beWhat you need to know about the subscription box industryHer step-by-step process on how to get started with your subscription boxThree ways you can incorporate a subscription box into your existing business This was a really enlightening conversation, and I’m excited for you to hear it! Here’s a glance at this episode... [07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months. [11:54] She had the subscription box business for six years and then sold it.[12:37] Julie shares three simple ways to add a subscription box to an existing business.[18:32] There are five simple steps to get started with your subscription box business.[24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price.[30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle.[33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn. [36:08] A welcome box is a one-time product. You send it at the onset of a program. It’s perfect for courses, affiliate programs, or summits. [39:54] It’s important to get clear on what your version of success is. [41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures. [47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching. [49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business.[53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#507: 9 to 5 Burnout: Is It Time To Make A Change?
18-10-2022
#507: 9 to 5 Burnout: Is It Time To Make A Change?
Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime documentary on Netflix.  But just as you sit down on the couch and turn on the tv, you get this uncomfortable feeling in the pit of your stomach…. You know the one. Enter: The Sunday Scaries -- an unavoidable mix of nervousness and dread about your week ahead. All of the sudden, your mind becomes completely consumed by the thought of how much you don’t want to dive into work in the morning.  Whether you’re anxious about what you have on your plate, a big meeting with higher-ups, or how you’re going to have to sit through six straight hours of Zoom meetings and pretend to be invested, this unsettling feeling week after week is a big indicator that you’re burnt out from your job. Unfortunately, our culture has become so obsessed with ‘hustling’ and the constant grind, that the Sunday Scaries -- along with other work stress and anxiety -- start to feel normal after a while.  But I’m here to tell you that this is not normal -- and because we spend so much of our lives working, it’s really important that you don’t dread showing up at your job every day. In this episode, I uncover four telltale signs of burnout that you might not even realize you’re experiencing, plus incremental changes you can make to improve your work life.  So pop in your Airpods, grab a hot beverage and tune in -- especially if you’ve ever experienced the Sunday Scaries. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field
13-10-2022
#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field
Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important. But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert. The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business. All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact! This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode).  That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more. In this episode, you will:  Go through a self-reflection exercise that will help you define what your unique “thing” isGet super clear on the value that you offer to others, and learn how to clearly articulate it to your audienceHear how I define my “thing” today, versus when I was starting outLearn tangible ways to become an expert in your specific area of businessTake away strategies on how to position yourself as a go-to authority in your field Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it. Here’s a glance at this episode... [04:05] You need to be an expert. You only need a 10% edge, or to have 10% more knowledge than your ideal customer.[05:29] Don't be discouraged if you aren't 100% sure what you want to be an expert in. [06:48] It's taken time to identify what my value is, and how to communicate it to my audience.[10:08] Self-reflection exercise: Defining Your Thing[13:19] Become the go-to expert by tapping into learning resources that are available to you, like digital coursees, YouTube videos, podcasts, and books.[15:45] Make time in your schedule to learn, and don’t forget to put it in your calendar.[16:27] Some of the most brilliant entrepreneurs in the world contribute their success to reading. Study and stay in the know in your area of business.[20:42] Create valuable content around your expertise, like blog posts, videos, e-books, social media posts, and emails.[25:09] A great way to have a lot of content in your arsenal is to repurpose content into multiple formats. [26:30] Pitch yourself as an expert to publications and other media, but be sure to do your research on them first.[29:21] Testimonials are a big piece of what establishes you as an expert, but you have to encourage success stories from your audience in order to get them.[31:54] Action items Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!