SchoolCEO: Marketing for School Leaders

In this episode of SchoolCEO Conversations, we speak with Scott Curran, an expert in impact storytelling. He discusses what impact storytelling is, how it can engage and inspire staff, bring communities together, and help nonprofits and schools alike achieve their missions. Listeners will learn practical frameworks for crafting stories and be inspired to craft their own stories.Join this conversation to learn more about:The power of storytelling to shape community and cultureDefining "impact storytelling" and how it differs from typical  storytellingOvercoming common hesitations in identifying impact storiesUsing the "GPS framework" (Goal, Problem, Solution) to craft impact storiesUnderstanding benefits of impact storytelling: achieving "big, bold goals," navigating change and rallying to overcome challengesTelling impact stories as a leadership practice - lessons from working with presidentsScott counsels leaders of social enterprises in developing social impact strategies, growing organizational capacity, and creating projects, programs, and partnerships that achieve measurable results.Scott founded Beyond Advisers to work with social innovators, nonprofits, philanthropists, governments, and private sector leaders to design and build their organizations and initiatives for impact. He teaches and lectures on the role of lawyers in social innovation, advises law schools in developing social impact clinical practices, and consults with law firms to develop social impact practice groups. Crain’s Chicago Business called the class he teaches one of “the coolest classes for law students.”Prior to starting Beyond Advisers, Scott served as General Counsel for the Clinton Foundation. During a decade of service to the Clinton Foundation, Scott established, grew, and led the legal team that supported a global operating charity with over 2,000 staff and volunteers working in 36 countries on more than a dozen initiatives. Scott led the team of in-house professionals and outside firms that created the organizational and operational structures that supported the Clinton Foundation’s board, enterprise systems, and program teams during their most prolonged and intensive period of growth.

Tom Burton has been an educator for 35 years including as a superintendent and associate superintendent for a total of 8 years at Princeton City Schools in Ohio. In July 2023, he retired and shared his insights and expertise with SchoolCEO.  Follow him on X/Twitter at @TBurton_EmpowerIn addition to this episode, you can watch Tom Burton’s TEDx talks. Watch “Sometimes the Apple Bounces” about breaking the cycle of poverty and “Finding Resolutions: Questions the Answers” about developing the mindset to confront ourselves and make progress.- Leaders need to challenge the status quo and get comfortable with dissent and disagreement to spark new thinking. Ask "why" repeatedly to dig deeper.- Model the behaviors and mindsets you want to see. Consistency between beliefs and actions builds culture. - Stay positive and solution-focused. Don't let setbacks derail you. Reflect but don't dwell on mistakes.- Implement programs and changes systematically. Evaluate frequently and course correct.- Collaboration and transparency lead to better ideas and outcomes. Value all voices.- Gratitude and recognition motivate teams. Look for authentic ways to say thanks.Want more from SchoolCEO? Subscribe for free to our newsletter! We’ll send you ideas to get you thinking, resources you can use within your schools, and share original research that is published exclusively in SchoolCEO magazine.

One of the most explored topics at SchoolCEO magazine in our research, interviews, and perspectives is employee culture. Our original research on teacher satisfaction (February 2023) looked at 1,000s of teachers from more than 300 districts to find out what they want in a job, how they find opportunities, and more. And in 2019, we published the largest study of its kind on millennial teacher recruitment and retention in schools. In this podcast, we speak to Great Place to Work CEO Michael C. Bush. Great Place to Work leads worldwide in employee satisfaction surveys and helping leaders improve the employee experience and workplace environment. Join this conversation and gain a new understanding about creating the best work environment for teachers and staff:- A great place to work is defined by a high level of trust, respect, transparency, fairness, equity, and caring about one another. - It is a place where people feel like they can work well as a team and achieve more together than individually. - Pride in a great place to work is defined as care, where people feel cared about by those around them, and they reciprocate that care. - Trust is the most crucial factor in creating a great place to work. - Fairness is the key lever that impacts trust the most. - Working for a leader who treats everyone with equal disrespect is better than a leader who treats different groups unfairly and unequally.- And so much, more... About Michael C. Bush:Michael C. Bush is CEO of Great Place To Work, the global research and analytics firm that produces the annual Fortune 100 Best Companies to Work For list, the World’s Best Workplaces list, the 100 Best Workplaces for Women list, and dozens of other distinguished workplace rankings around the world. Driven by a love of business and an unwavering commitment to fair and equitable treatment, Michael joined Great Place To Work as CEO in 2015, bringing 30 years of experience leading and growing organizations. This includes serving as CEO of Tetra Tech Communications, which he grew from $40 million to $300 million in revenue. Michael is a former member of President Obama’s White House Business Council and a founding board member of the private equity seed-fund, Fund Good Jobs, which invests in small inner-city businesses. Michael was a member of the Board of Directors at Workday, Inc. until September 2021 when Great Place To Work was acquired by UKG, Inc.

Neal Foard has spent 25 years in advertising and marketing, creating award winning campaigns for global power brands like Budweiser, Lexus and Sony. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people.You can find more of his stories on:YouTube: https://www.youtube.com/user/nealfoardInstagram https://www.instagram.com/nealfoard/Website: https://www.nealfoard.com/For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative coaching series, Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies and universities and been a featured speaker at TEDx conferences. Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and storytelling. Learn more about Apptegy and how Thrillshare can help you tell better stories across your website, social media, and beyond at https://www.apptegy.com/thrillshare/

Dr. Melissa Thompson explores how she built an onboarding program for school board members that prepares potential board members to serve. Her work and onboarding system also gives board members-elect the information, context, and tools necessary to start their positions well. In this practical episode, superintendents and school board presidents will learn how to truly develop their board members to benefit their entire school community.Dr. Melissa Thompson is the former superintendent of Swallow School District in Wisconsin where she served for 12 years. Dr. Melissa Thompson now serves as the Director of Education Strategy at PRA (Plunkett Raysich Architects) following 25 years in the field of education.A twelve-year veteran of the superintendency, during Dr. Thompson’s tenure at the Swallow School District accolades from the Wisconsin Department of Instruction included being the Top Scoring District on state report cards (2020-21), the top score in the state for eight-grade mathematics achievement (2018-19), and being one of eight schools statewide to earn recognition as both a High Progress and High Achieving Title I School (2014-15) along with School Health and three Promising Practices Character Education awards.  The district was also named a National Blue Ribbon School in the Closing the Gaps category (2016) by the U.S. Department of Education. During this same period, significant Long Range Planning efforts coupling Strategic Planning and Master Planning efforts lead to the passage of an $8.3M referendum in 2018 with all project facets completed on time and under budget. Communications campaigns and community engagement during the pre-referendum and design processes earned state and national recognition with ongoing School Board workshops and community engagement around the district’s finances and nexus with school funding in Wisconsin. Dr. Thompson is a frequent presenter at conferences, facilitator of strategic planning efforts for school districts and organizations, mentor to aspiring and new administrators, search consultant for districts seeking new superintendents, and member and past President of the Hartland-Lake Country Rotary Club where she was also named Rotarian of the Year.

Join SchoolCEO Conversations in an interview with Dale Scott on practical advice and smart thinking about how to set up your next bond to succeed.  Dale Scott is the President of DS&C in San Francisco, which has provided municipal advisory and election consulting services for California schools and community colleges for over 35 years. Consistently ranking among the top municipal advisors in California, Dale and his team have helped hundreds of school districts address their funding challenges.Dale is widely viewed within the bond industry as one of its most innovative thinkers. In partnership with Jefferson Union High School District (San Mateo County), he created the nation’s first voter-approved general obligation bond to construct below-market rental housing for teachers and staff in the district. This unique approach went on to receive Bond Buyer’s Small-Issuer Deal of the Year award in 2018. Dale and his team have also received Inc. Magazine’s Best in Business award, given to companies that have had a “superlative impact on their industries, their communities, the environment, and society as a whole.” In 2022, Inc. Magazine also named DS&C one of the 5000 fastest-growing private businesses in the United States. Dale holds two patents from the United States Patent and Trademarks Office for debt financing mechanisms. He is the author of Win-Win: An Insider’s Guide to School Bonds. He has appeared before numerous taxpayer organizations and statewide school district symposiums as a frequent guest speaker on school district finance and elections. Dale holds degrees from San Francisco State University and Harvard University.Learn more about Dale Scott & Co. here.

Visit EduOpenings.com to post jobs within your schools and/or find new opportunities for yourself and others.SchoolCEO speaks with two educators from St. Louis who founded the website EduOpenings.com. The platform helps districts find and attract educators to their schools AND makes it easier for those same educators to find new opportunities within K-12.Dr. Howard Fields is an Assistant Superintendent of Human Resources in St. Louis County. He’s also an award-winning leader, author, creator, and adjunct professor. Follow Dr. Fields on Twitter at @HeFields3Dr. Darryl Diggs Jr. is an educator and advocate for diversity and inclusion in education with over 15 years of experience. In his current role as Director of Equity, Dr. Diggs oversees the district’s DEI initiatives, which include professional development for staff, training for students, and support for all St. Louis County school districts. Follow Dr. Diggs on Twitter at @Achievement4ALLLearn more about SchoolCEO's resources and research on recruitment & retention here. SchoolCEO Conference also dives deep into employee culture and reaching teachers and staff of all generations. Learn more about SchoolCEO Conference here.Chapter Markers: (0:00) Opening Quote(1:08) Episode Intro(3:20) Dr. Howard Fields Intro(4:30) Dr. Darryl Diggs Intro(6:10) About EduOpenings(9:25) Creating A Better Job Search(11:30) The Role of A.I. & Analytics(13:40) Teachers & Private Sector Jobs(16:15) Diversity & Recruitment(16:55) Research Into Teacher Recruitment(18:50) Pivotal Career Moments(25:25) Word Of Mouth  (31:00) Creating Better Job Descriptions(37:00) Active Recruiting(44:00) Recruiting Is Competitive(47:30) How You Can Use EduOpenings(50:49) Outro & Credits

Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? How do you know if you’re sharing stories people will remember and act on? Are all stories memorable and actionable?As a superintendent, principal, or communications director you want to be both memorable and credible. To become true leaders and influence others’ actions, you must ask: What makes a story memorable? And what is the optimal amount of narrative to use when you speak about technical and complex content? Dr. Carmen Simon, Ph.D., is a Silicon Valley entrepreneur, cognitive neuroscientist, and renowned keynote speaker for sales and marketing audiences. Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.You can find Dr. Simon on Twitter at @areyoumemorable and read her book on Amazon or at Bookshop.org

In this conversation Aurora Meyer at Columbia Public Schools in Missouri explains and explores a different approach to their district communications including rethinking the role of social media, the value of print communication, and promoting the very best of your schools with the larger community. We discuss the importance of establishing a connection over specific data and metrics. Aurora Meyer is the President of the Mid-Missouri PRSA chapter, APR Chair for the Public Relations Society of America (PRSA) St. Louis Chapter and previously served as the Mid-State Director for the Missouri School Public Relations Association. She currently serves as the Communications Manager for Columbia Public Schools.Over her 19-year career, Aurora has developed an impressive track record of increasing both the size and engagement of relevant audiences and campaign outcomes by using analytics to guide strategic decision-making. She is recognized by her industry peers with multiple awards for social media strategy and campaigns in addition to a MarCom Gold award in 2019 and several National School Public Relations Association awards for her work in 2020 and 2021.Aurora is a regular speaker and workshop presenter on campaign analysis, social strategy, community engagement, crisis communication and analytics. A PRSA-accredited public relations professional, Aurora is entitled to use the APR professional designation.Follow Aurora Meyer on Twitter at @aurorameyerSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on communication, newsletters, and more.The article Where Social Media Falls Short from the Summer 2022 edition of SchoolCEO pairs nicely with this episode. Read it and more here.Follow SchoolCEO on Twitter @school_CEO

Dr. Deborah Gist’s education career spans from the elementary classroom to being listed in 2010 as one of the 100 Most Influential People. She served as the first State Superintendent of Education for Washington, D.C. and then as Commissioner of Education for the State of Rhode Island.Read SchoolCEO’s article featuring Dr. Gist in January 2021 here.Today Dr. Gist leads Tulsa Public Schools in Oklahoma, which has recently become the largest district in the state. During Superintendent Gist’s tenure, the district has seen sustained increases in high school graduation rates, novice teacher retention, employee engagement, and the percentage of students meeting projected reading and math growth. Tulsa Public Schools has expanded its dual language programming, opened the only three public Montessori programs in the state, implemented the Seal of Biliteracy for high school students demonstrating proficiency in at least two languages, launched a unified enrollment system, and successfully passed a five-year $415 million bond that will transform teaching and learning experiences across the city. Follow Dr. Gist on Twitter at @deborahgist and Tulsa Public Schools  at @TulsaSchools.Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and collaboration.Follow SchoolCEO on Twitter @school_CEO

Dr. Don Killingbeck, aka "The Gladiator," is an educational leader with a wealth of experience from classroom teacher to the superintendency. He boasts advanced degrees in educational tech and leadership from Michigan State University, Grand Valley State University, and Central Michigan University. In addition to educational research, Don has co-authored a children's book about teamwork and resilience called Warriors of Widgeon Way and has co-authored 43 Ways to Be Less Lame as an Educator, and has another book in the pipeline about school finance. When he is not leading his school district (Hemlock Public School District) or making people laugh, in his spare time, he enjoys being a professional beard judge and a world-class jump roper. Dr. Killingbeck mentions 43 Ways to Be Less Lame at the end of the episode. You can find the book and other “Less lame” content at: https://www.lesslame.org/Follow Dr. Killingbeck on LinkedIn to read the stories he’s sharing for yourself.Learn more about Hemlock Public School District at https://www.hemlock.k12.mi.us/ or on Twitter at @hemlockpsSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter @school_CEO

Jennifer Hines is the Chief Communications Officer for Tyler ISD. She is a communications strategist, writer, podcast host, and mentor. An award-winning journalist and news anchor, Jennifer spent 20 years in the media business, most recently at KLTV, before switching to School Public Relations in 2019. She has dealt with everything from the name change of the district’s two flagship high schools in record time and COVID-19 to, most recently, a bond election. In May 2022, Jennifer helped her district pass an $89M bond package.Read about Tyler ISD’s bus driver campaign in Vehicles for Change in SchoolCEO magazineFollow Jennifer on Twitter @jennifer_hines and Tyler ISD @TylerISDSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter @school_CEOMore about Jennifer Hines:Jennifer recently received a gold award from the Texas School Public Relations Association (TSPRA) for her Tyler ISD Strategic Communications and Community Engagement Plan. It was recognized for its innovative approach to engaging with the community and improving communication with parents, students, staff, and the community. In addition, she won two silver awards, one for writing and one for a published news release or feature. Jennifer has been recognized by the Texas AP Broadcaster's Association for her spot news, features, and health stories. In 2007, Jennifer's story on Central Catholic Elementary's chess team in Corpus Christi won an award for Best Feature. While working in Austin, she was part of a team selected by the USC Annenberg School of Communication as winners of a Regional Edward R. Murrow award for Best Continuing Coverage and a Walter Cronkite Award for Excellence in Television Political Journalism. The University of Texas in Austin is Jennifer's alma mater, where she majored in Broadcast Journalism and minored in Business. The College of Communication's Journalism program is among the country's most highly respected journalism programs.

Karen Eber is global leadership consultant and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders has 2 million views. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture, one story at a time. Karen works with Fortune 500 companies like General Electric, Facebook, Kraft Heinz, Kate Spade, and Microsoft. She guest lectures at universities including the London School of Business, MIT, and Stanford. She is a former Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte and is a frequent contributor to Fast Company.Join a conversation about:Using stories to turn No into YesThe common mistakes of storytelling,Better ways to get your community to really hear what you’re telling them,Drawing out better everyday stories from teachers,How you can approach storytelling to increase your influence and inspire your school community.Follow Karen Eber on Twitter at @kareneber1 or visit her website: https://www.kareneber.com/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceo

William D. Parker is the host of Principal Matters, a popular podcast and blog for building leaders. With more than 300 episodes, a decade of writing, and three published books, he offers open and honest dialogues about the challenges and opportunities that principals face around school culture, leadership and communication.We discuss how superintendents and principals can work better together, the shared experience of leading others, and how together school leaders can play offense to help everyone in their schools win by celebrating the successes within their organizations.Will currently serves as executive director of Oklahoma’s Association of Secondary Principals and Oklahoma’s Middle Level Educator Association. His solutions and strategies can help education leaders motivate students, inspire teachers, and reach their communities. Learn more about Will on his website here: https://williamdparker.com/ and be sure to listen in and subscribe to Principal Matters on Apple Podcasts or Spotify.Learn more about SchoolCEO’s work, magazine, podcast, and other resources here: https://www.schoolceo.com/

Decades ago Jamie Vollmer’s career was transformed when he was invited to speak to a group of teachers. His three big assumptions about what is wrong with schools were turned upside down. The result of that presentation and Jamie’s willingness to change his mind is a lesson for everyone. Since that day Jamie has gone on to present and entertain tens of thousands of educators, board members, parents, and community leaders from coast to coast. His enthusiastic defense of public education, educators, and superintendents has been praised. He is insistent and confident that schools cannot do it alone. In particular, Jamie provides insights that can help school leaders change the false narratives that persist about public education. Toward the end of the episode, Jamie Vollmer presents two frameworks to help schools shift the conversation within their schools and in their communities: the first framework is “every day evidence”  and the second is “The Five S’s.” The Five S’s StopShiftShareSustainStart NowWe also discuss the importance of brand representation by teachers and staff, and cite SchoolCEO’s research from January 2022 on Who Speaks for Your Brand.Learn more about Jamie Vollmer’s work and presentations here: https://www.jamievollmer.com/Learn more about SchoolCEO’s work, magazine, podcast, and other resources here: https://www.schoolceo.com/

Julie Lythcott-Haims believes in humans and is deeply interested in what gets in our way. For over a decade she served as Stanford University’s dean of freshmen. With more parents controlling their students’ experience, relationships, academic work, and decisions, her message is something that will resonate with every educator, student, and parent.She is the New York Times bestselling author of How to Raise an Adult which gave rise to a popular TED Talk; her second book is the critically-acclaimed and award-winning prose poetry memoir Real American; her third book, Your Turn: How to Be an Adult, has been called a “groundbreakingly frank” guide to adulthood. Julie holds degrees from Stanford, Harvard Law, and California College of the Arts. She currently serves on the boards of Black Women’s Health Imperative, Narrative Magazine, and on the Board of Trustees at California College of the Arts. She serves on the advisory boards of LeanIn.Org, Sir Ken Robinson Foundation and Baldwin For the Arts. Follow Julie Lytchott-Haims on Twitter at @jlythcotthaimsSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and engaging your school community.Follow SchoolCEO on Twitter @school_ceo

This episode is a look inside how to grow a reputable district brand. While storytelling is often preached about, Saginaw ISD is actively telling its story with the help of hundreds of voices within the district in what Dr. Collier calls “Collective Authorship.” It's a powerful framework that can help you and your schools rethink how to share, celebrate, and communicate the stories of achievement with your stakeholders. In this conversation we answer these questions and more:How can you share different perspectives across your district?How do you get teachers and staff to be your district’s ambassadors?Can storytelling impact your district's culture?Is culture more important than tools and tactics?How can you make your district’s strengths more visible?Saginaw ISD isn’t a typical school district, it’s actually an educational service agency providing services, resources, and programs to local school districts  throughout Saginaw County. In total, Saginaw ISD serves 12 local school districts, 5 public school academies, and 22 non-public schools, with a total enrollment of approximately 27,000 students.In addition, SISD operates multiple educational programs to meet the unique needs of students ages birth to 26 across Saginaw County, including: Hartley Outdoor Education Center, Head Start/Early Head Start and Great Start to Readiness Programs, Great Lakes Bay Early College, Saginaw County Juvenile Detention Center School, and Special Education Center Programs.Follow our guests on Twitter at @JeffreyJCollier, @CotyKuschinsky, and @SaginawISDSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceoFor research, articles, and perspectives visit SchoolCEO.com

SchoolCEO has written about the role of communications director throughout our issues for a simple reason: the role is critical to the success of superintendents and the district. In articles like Championing Your Comms Director and Super Team we make the case for how the role brings schools closer to their communities and how it supports the larger efforts of the school district in significant ways. In past SchoolCEO podcast episodes like Marketing Your Employer Brand we’ve discussed how the role can even influence recruitment and student engagement Listen in as we speak together with:Erica Chandler at Affton School District in Missouri ( @ericajchandler and @AfftonSchools )Christy McGee at Fountain Fort Carson School District in Colorado ( @christy_mcgee and @FFC8schools )Meagan Dorsey at Dothan City Schools in Alabama ( @MeaganDorsey17 and @DCSdothan )Andrew Robinson at Arlington Public Schools in Virginia ( @RobinsonReports and @APSVirginia )Learn more about SchoolCEO Conference on March 6 & 7, 2023 here: https://schoolceo.com/conferenceSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceo

How can we increase the pace of innovation? How do we become more effective at changing minds and influencing? Why do only some products, ideas, and behaviors catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become popular and why some companies are more innovative than others. He blends behavioral science with his own research to help leaders fuel growth within their organizations while operating in our rapidly-changing environment.A regular guest at SchoolCEO Conference, Berger engages in a practical conversation about how we can all better guide and influence our communities—all without coming off as pushy.Berger is a world-renowned expert on change, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is a marketing professor at the Wharton School at the University of Pennsylvania and has published over 50 articles in top-tier academic journals. He is also the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst, with more than a million copies of his books sold worldwide. Berger has a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.Follow Jonah Berger on Twitter at j1bergerSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceo

This episode is a look inside what it takes for leaders to have courageous conversations with their stakeholders across the community. In this conversation we answer these questions and more:How can you transform hurt to hope?What role do accountability and vulnerability play in the superintendency?Can active listening and open conversations change a district’s story and even its finances?How can you give your community a reason to believe in your schools and your district’s future?Dr. Jeff Horton joined GFW School District as superintendent months before the pandemic arrived, schools closed, and change was forced upon businesses and organizations. This is a story of transformation and rallying support to change a community that had 81% voting “No” on a past bond referendum to supporting a new operating levy in less than 50 days and 63% voting “Yes.”Join the conversation to start thinking differently about how you can shape your community’s perception of your district.Learn more about GFW Schools on their website or follow GFW on Facebook.For more Superintendent Voices & Perspectives visit: https://www.schoolceo.com/superintendent-voices/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on teacher recruitment, culture and marketing. Follow SchoolCEO on LinkedIn: https://www.linkedin.com/company/schoolceo/