Aurora Meyer: Crafting Meaningful Connections

SchoolCEO: Marketing for School Leaders

May 9 2023 • 40 mins

In this conversation Aurora Meyer at Columbia Public Schools in Missouri explains and explores a different approach to their district communications including rethinking the role of social media, the value of print communication, and promoting the very best of your schools with the larger community. We discuss the importance of establishing a connection over specific data and metrics.

Aurora Meyer is the President of the Mid-Missouri PRSA chapter, APR Chair for the Public Relations Society of America (PRSA) St. Louis Chapter and previously served as the Mid-State Director for the Missouri School Public Relations Association. She currently serves as the Communications Manager for Columbia Public Schools.

Over her 19-year career, Aurora has developed an impressive track record of increasing both the size and engagement of relevant audiences and campaign outcomes by using analytics to guide strategic decision-making. She is recognized by her industry peers with multiple awards for social media strategy and campaigns in addition to a MarCom Gold award in 2019 and several National School Public Relations Association awards for her work in 2020 and 2021.

Aurora is a regular speaker and workshop presenter on campaign analysis, social strategy, community engagement, crisis communication and analytics. A PRSA-accredited public relations professional, Aurora is entitled to use the APR professional designation.

Follow Aurora Meyer on Twitter at @aurorameyer

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The article Where Social Media Falls Short from the Summer 2022 edition of SchoolCEO pairs nicely with this episode. Read it and more here.

Follow SchoolCEO on Twitter @school_CEO

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