Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? How do you know if you’re sharing stories people will remember and act on? Are all stories memorable and actionable?

As a superintendent, principal, or communications director you want to be both memorable and credible. To become true leaders and influence others’ actions, you must ask: What makes a story memorable? And what is the optimal amount of narrative to use when you speak about technical and complex content?

Dr. Carmen Simon, Ph.D., is a Silicon Valley entrepreneur, cognitive neuroscientist, and renowned keynote speaker for sales and marketing audiences. Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

You can find Dr. Simon on Twitter at @areyoumemorable and read her book on Amazon or at Bookshop.org