Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness. read less
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Episodes

Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
Yesterday
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more(01:15) Does long form content still matter for SEO?(04:34) Is SEO A/B Testing Back?(12:00) The Eclipse helped generate 7.6 billion dollars in revenue(14:12) Is it worth having your company logo on a sports jersey?(18:20) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
16-04-2024
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more(01:15) Interview Podcast Getting Stale(16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization(33:47) Private Equity and Buying Businesses(41:36) The Future of Robots: Tesla vs. Apple(50:27) Monetization Strategies: Building a Community(58:56) Money as a Tool for Personal and Family Goals(01:07:40) The Importance of Struggle and Character Building(01:16:26) JK Rowling's Influence and Impact(01:25:29) Erwan's Smoothie Collabs and Cultural Relevance(01:35:51) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
15-04-2024
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more(01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT(05:24) Creator payouts grew 17% YoY(10:05) 3 content marketing stats that will change how you create content(19:31) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
11-04-2024
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) - Introduction and Background(01:22) - The Decline in Relationships and the Impact of Online Dating(14:23) - Questioning the Concept of Monogamy and Introducing Monogamish(29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access(37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies(38:29) - Why Successful Women Date Mediocre Men(43:52) - The Reasons Behind Failed Marriages(50:39) - Exploring Relationships through Behavioral Economics(55:11) - The Art of Subtle Negotiation in Relationships(01:12:17) - The Role of Transactions in Relationships(01:15:34) - The Power of Instagram in Dating(01:18:27) - The Business Model of Orion Teraban(01:21:00) - The Vision for the Business(01:40:28) - The Definition of Love   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiu See omnystudio.com/listener for privacy information.
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
11-04-2024
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use (01:15) ConvertKit open metrics - good idea or bad idea?(09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use (14:55) How to lie with data - 91% all cause mortality(18:55) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
Amazon $8M platform risk,  If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
09-04-2024
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon $8M platform risk,  If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard(01:15) Amazon $8M platform risk(04:27) If you are going to use AI to write content you can’t forget about DRIVE(08:09) The ROI of 150M shortform views(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiu  See omnystudio.com/listener for privacy information.
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
05-04-2024
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background(02:23) Mission-Oriented Approach and Content Formats(07:39) Creating Compelling Content and Holding Audience Attention(09:09) Experimentation and Learning from Failure(11:30) Collaborating with Influencers and Partnerships(14:41) Hiring and Developing Talent(29:00) Dealing with Copycats and Protecting Originality(37:44) Investing in Up-and-Coming Creators(39:11) Unlocking Value and Participation(41:06) Balancing Work and Family(47:19) Building an Agency for Freedom(52:12) The Power of Audience and Distribution(58:02) The Importance of Compelling Packaging(01:06:29) Asking Hard-Hitting Questions(01:09:48) Leveraging Pre-Existing YouTube Audiences(01:14:28) The Shift to Long-Form Content(01:15:52) The Rise of Creator-Operators   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiu  See omnystudio.com/listener for privacy information.
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
05-04-2024
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI(01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo(07:15) What Google’s new algorithm update tells us about the future of AI content(10:57) Stupid Pepsi ad(13:21) Why startup building is different with AI(17:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiu  See omnystudio.com/listener for privacy information.
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
04-04-2024
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today(01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue(10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing(12:45) Why MrBeast is getting even more views today   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatelX @ericosiu  See omnystudio.com/listener for privacy information.
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
03-04-2024
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls(01:18) Yellow fever (Why Whole Foods had to sell) (5:36) $700m crypto deal (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiuSee omnystudio.com/listener for privacy information.