Podcasting Q&A

Buzzsprout

On Podcasting Q&A, you'll hear the best tips and strategies to launch, grow, and monetize your podcast. Whether it's getting more podcast listeners, promoting your podcast on social media, or how to produce high-quality episodes in your editing software, Podcasting Q&A has everything you need to succeed. New episodes come out every Monday. read less

How to Get Big-Name Guests
29-08-2022
How to Get Big-Name Guests
Getting a big-name guest, whether it be a celebrity or industry expert, can seem impossible to an indie podcaster. Our guest, Angie Griffith, shares her top tips for landing the guest interview of your dreams! Thanks to Jenna Duddleston for the question! You can find her podcast, Bar Talk with Jenna, here: https://bleav.com/shows/bar-talk-with-jenna/Guest Angie GriffithHost of 4 Things For Your Podcast  & Podcast StrategistCheck out her website & podcast here: https://beacons.ai/theactualangieAngie's "3 P's" for getting big-name guests on your show:PitchingPrepare a one-sheet or pitch deck for your podcastFind a direct representative of the celebrityHave a clear and informative subject lineSay why this guest is important to youDescribe what your podcast is aboutTell them why they would be a good fit for your podcastSay what qualifies you to speak on the subject Give the invitation & what you intend to discuss in the interviewAttach one-sheet/pitch deckFollow-upPreppingRequesting assets in advance: the official bio, talking points, preferred promo photo, ask if there are any topics to avoid.PreviewingGiving your guest the chance to review all of the assets before they go live. Final edited interviewPromotional graphicsShow notes with linksWhere to find contact information:Search in Google: "for immediate release" + "celeb name" to find press releases with publicity contact infoFor podcast, take the RSS link & paste into word doc, then do a search command for "@" symbol. This will take you to the contact email for the podcast.  Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
How to Get Guests to Promote Your Podcast
11-07-2022
How to Get Guests to Promote Your Podcast
In this episode, Kate Casey joins Jordan to share her strategies for getting celebs to promote their guest interviews on her podcast!  Thank you, Marie, for your question! You can check out her podcast, Culture and Leadership Connections here: https://www.buzzsprout.com/202666Guest Kate CaseyHost of Reality Life with Kate Casey, where she interviews the directors, producers, and stars of unscripted television. Follow Kate and her podcast here: linktr.ee/KatecaseyTIPS FOR GUEST PROMOTION: 1. MANAGE YOUR EXPECTATIONS OF GUEST MARKETINGBe mindful that guests are not a marketing team, and they might not share the interview at all! You can prepare the guest by asking them to please share the episode after it publishes, and make sure that the quality of the podcast is good to increase t. 2. COMPLIMENT THE GUEST TO BUILD TRUST & CONFIDENCEComplimenting starts when you pitch them to come on the show! Tell them after the interview what an amazing job they did and be specific about things they said that were meaningful to you. People want to be appreciated, and a little encouragement goes a long way.3. PROVIDE QUALITY MATERIALS TO THE GUEST THAT ARE EASY TO SHAREAsk the guest for a picture of themselves they really like, because if the marketing materials sound great, look great, and are easy to share, the guest is more likely to use them. Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
Pitching a Podcast Sponsor: How to Write a Winning Pitch Email
04-07-2022
Pitching a Podcast Sponsor: How to Write a Winning Pitch Email
In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor. TIPS FOR MAKING A GOOD FIRST IMPRESSIONDo your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsorLook the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825Be clear & confident: be concise, friendly, & confident in the way you write your emailCREATE AN EMAIL TEMPLATECreating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!A pitch email should have three basic things: Podcast name and a brief descriptionWhy you think the sponsor would be a good fitLinks to the podcast website & socialsRemember, be personable and friendly!Things to avoid:Complaining about how hard it is to find sponsorshipsIncluding large attachments such as audio files or press kits Asking for too many sponsorships upfrontWHERE TO FIND SPONSORS:Cold EmailTarget emails to appropriate brandsListen to other podcasts in your niche to find brands interested in podcast advertisingTry finding a local company with a digital storefrontPodcast Ad MarketplacePodcorn.comGumball.fmAgency or Network RepresentationAdvertisecast.comMidrollTrue Native MediaHave a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods
Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet
27-06-2022
Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet
In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors. PITCH DECKHere are some sites that have pitch deck templates:https://www.beautiful.aihttps://www.canva.comhttps://slidebean.comhttps://www.google.com/slidesSlides to include in your pitch deck: TITLE: Podcast Artwork, Name, & TaglineABOUT: Short summary, podcast info & genre, mission, etc.AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry statsGet podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with. TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.ONE PAGER/SINGLE SHEETUse a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet. Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows! Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods