In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor.
TIPS FOR MAKING A GOOD FIRST IMPRESSION
- Do your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsor
- Look the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825
- Be clear & confident: be concise, friendly, & confident in the way you write your email
CREATE AN EMAIL TEMPLATE
Creating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!
A pitch email should have three basic things:
- Podcast name and a brief description
- Why you think the sponsor would be a good fit
- Links to the podcast website & socials
Remember, be personable and friendly!
Things to avoid:
- Complaining about how hard it is to find sponsorships
- Including large attachments such as audio files or press kits
- Asking for too many sponsorships upfront
WHERE TO FIND SPONSORS:
Cold Email
- Target emails to appropriate brands
- Listen to other podcasts in your niche to find brands interested in podcast advertising
- Try finding a local company with a digital storefront
Podcast Ad Marketplace
Agency or Network Representation
Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Podcasting Q&A is hosted by Jordan Blair @jordanpods
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